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WorkivaPrincipal Experience Designer - Visual Design & Design Systems
Workiva is seeking a Principal Experience Designer specializing in Visual Design and Design Systems for a remote position. In this role, you will help shape the…
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About This Role
Workiva is seeking a Principal Experience Designer specializing in Visual Design and Design Systems for a remote position. In this role, you will help shape the visual future of Unify, an enterprise design system that powers components, patterns, templates, accessibility standards, and shared experiences across the Workiva business-to-business platform. The position involves a dual focus, with roughly 60 to 70 percent of your time dedicated to leading Unify's visual design…
Job Description
Workiva is seeking a Principal Experience Designer specializing in Visual Design and Design Systems for a remote position. In this role, you will help shape the visual future of Unify, an enterprise design system that powers components, patterns, templates, accessibility standards, and shared experiences across the Workiva business-to-business platform. The position involves a dual focus, with roughly 60 to 70 percent of your time dedicated to leading Unify's visual design direction, token architecture, and reference designs. The remaining 30 to 40 percent of your time will center on high-visibility visual projects for major conferences, executive presentations, and marketing partnerships.
Workiva provides an AI-powered platform that unifies finance, risk, and sustainability on a single secure foundation. As a principal designer, you will bring exceptional visual craft, strong systems thinking, and a practical outlook on how design systems must evolve for AI-assisted design and prototyping. This role suits an experienced design professional who can mentor colleagues, build reference documentation, and maintain scalable token architectures. Employment decisions are made without regard to protected characteristics, and Workiva offers accommodations for applicants with disabilities.
Responsibilities
- Define and evolve the visual language of Unify across typography, color, spacing, iconography, motion, and brand expression
- Partner with components, patterns, templates, product design, product management, and engineering teams to guarantee consistent design implementation
- Maintain a scalable and semantic token architecture to support consistent product experiences
- Create and maintain a library of reference designs and full-screen examples showing proper application
- Establish usage guidance and documentation defining constraints and quality standards for human and AI-assisted workflows
- Evaluate AI-generated designs and prototypes to improve tokens, examples, and guidance
- Lead visual design for high-stakes moments such as major conferences, executive presentations, product vision work, and marketing partnerships
- Coach designers and influence cross-functional partners using feedback, principles, and visual storytelling
Requirements
- Minimum of 10 years of experience in product design, visual design, UX, or related fields
- Significant work history on platform or enterprise products
- Up to 20 to 25 percent travel to meet with teams, partners, and customers
- Reliable internet connection
- Completion of comprehensive security and privacy training tailored to the role
Qualifications
- Bachelor's degree in Design, HCI, or a related field
- Alternatively, 8 years of experience with a Master's degree, or a PhD with 6 years of experience
- Portfolio displaying exceptional visual craft and translation of a visual point of view into scalable product systems
- Hands-on experience with AI-assisted design or prototyping workflows
- Background in front-end development, developer tools, cross-platform systems, or highly regulated industries
- Experience with semantic or multi-tier token systems, motion design, presentation design, or event experiences
Benefits
- US salary range of $190,000.00 to $315,000.00 per year
- Discretionary bonus typically paid annually
- Restricted Stock Units granted at the time of hire
- 401(k) match and comprehensive employee benefits package
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role supports remote work from any location within the employee's country of employment, and Workiva employees can work from an office or remotely.
What is the salary range for this job?
The US salary range is $190,000.00 to $315,000.00 per year, accompanied by a discretionary annual bonus, restricted stock units upon hire, and a 401(k) match.
What travel is required for this role?
Up to 20 to 25 percent travel is required to meet with teams, partners, and customers.
What are the core educational requirements?
Candidates must hold a Bachelor's degree in Design, HCI, or a related field, a Master's degree with 8 years of experience, or a PhD with 6 years of experience.
Sample Interview Questions
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