Principal Product Manager, Identity & Trust

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About This Role

Life360 operates a popular mobile platform and tracking ecosystem serving over one hundred million monthly active users across more than 180 countries, focused on keeping families connected and secure. The company is seeking a Principal Product Manager for Identity and Trust to lead the strategy and execution for authentication, account creation, session management, and recovery systems. Working within the Foundations services team, this position collaborates closely with engineering, security, data,…

Job Description

Responsibilities

• Define the global strategy, vision, and roadmap for authentication, authorization, registration, session management, and credential lifecycles across mobile, web, and partner integrations.
• Design humane and secure account recovery workflows that quickly restore access to legitimate members while preventing unauthorized entries.
• Collaborate with enterprise security teams to build layered defenses against account takeovers, credential stuffing, phishing, SIM-swaps, and social engineering attacks.
• Lead the transition toward phishing-resistant authentication methods such as passkeys, risk-based step-up verification, and device-bound sessions without disrupting older devices or low-connectivity regions.
• Develop identity frameworks tailored for more than 180 countries, accounting for phone-first behaviors, regional carrier constraints, localization needs, and international regulations.
• Address identity considerations unique to family ecosystems, including minor accounts, age assurance, parental consent, and regulatory compliance like COPPA and GDPR.
• Establish company-wide performance metrics covering account takeover rates, sign-in success, recovery speed, false positives, and passkey adoption.
• Implement telemetry and fraud detection mechanisms to surface user friction and abuse across the identity lifecycle.
• Translate technical security insights and threat models into executive business priorities.
• Partner with growth, subscriptions, and customer care groups to ensure identity operations support all dependent company products.

Requirements

• Possess at least ten years of product management experience, featuring significant tenure at a principal or staff level with cross-functional scope.
• Demonstrate hands-on ownership of consumer identity, authentication, account security, or trust products at scale within a global consumer application.
• Exhibit cybersecurity depth covering threat modeling, account takeover, fraud prevention, multi-factor authentication, passkeys, WebAuthn, OAuth, session management, and credential security.
• Maintain full-stack product ownership capability spanning backend identity services, APIs, and mobile or web user experiences.
• Show a global mindset with past success launching identity workflows across varied countries, regulatory regimes, and device environments.
• Apply working knowledge of compliance frameworks like NIST 800-63, GDPR, CCPA, and COPPA.
• Drive alignment across large matrixed organizations encompassing engineering, security, legal, privacy, and support teams.
• Utilize strong analytical instincts with both quantitative data and qualitative insights to set performance standards and run experiments.
• Communicate technical and security concepts clearly to diverse business audiences.

Qualifications

• Experience managing accounts for minors or implementing age assurance systems.

Core Skills

Benefits

• Medical, dental, vision, life, and disability insurance plans fully paid for employees
• Paid parental leave
• 401(k) plan featuring a company matching program
• Mental Wellness Program and Employee Assistance Program
• Flexible paid time off, company-wide holidays, and summer and winter shutdowns
• Learning and development programs
• Equipment, tools, and reimbursement support for remote work setups
• Complimentary Life360 Platinum Membership and Tile trackers

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