Opportunity at
UpsidePrincipal Product Marketing Manager
Upside seeks a Principal Product Marketing Manager to focus on product commercialization. Upside operates a platform that connects brick-and-mortar merchants with consumers by applying online retail…
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About This Role
Upside seeks a Principal Product Marketing Manager to focus on product commercialization. Upside operates a platform that connects brick-and-mortar merchants with consumers by applying online retail analytics to physical stores, aiming to generate measurable profits for businesses and value for shoppers. In this position, the professional serves as a primary link between product development and retailer go-to-market units. The individual shapes how business clients perceive the offerings, champions merchant needs…
Job Description
Upside seeks a Principal Product Marketing Manager to focus on product commercialization. Upside operates a platform that connects brick-and-mortar merchants with consumers by applying online retail analytics to physical stores, aiming to generate measurable profits for businesses and value for shoppers.
In this position, the professional serves as a primary link between product development and retailer go-to-market units. The individual shapes how business clients perceive the offerings, champions merchant needs during product creation, and spearheads product releases to expand adoption and revenue.
The role suits an experienced product marketer who excels at cross-functional collaboration, messaging simplification, and data-driven strategy development. The position offers location flexibility, though hybrid in-office attendance is mandatory for individuals residing in the New York City, Chicago, Austin, or Washington, D.C. metropolitan areas.
Responsibilities
- Represent merchant perspectives by conducting competitive and market research to inform product strategy
- Coordinate between product and retailer go-to-market teams to align on roadmap priorities and ensure launch clarity
- Establish the internal go-to-market hierarchy to support successful product launches and positive merchant feedback
- Contribute to pricing strategies that reflect product value, cover expenses, and meet merchant expectations
- Encourage product and feature adoption among target prospects, channel partners, and current merchant partners
- Identify and document new product use cases derived from merchant challenges
- Collaborate with revenue enablement to equip sales and accounts teams with compelling product stories
Requirements
- Possess at least 7 years of background in product marketing, sales enablement, or related disciplines, preferably within B2B, SaaS, or high-growth technology settings
- Demonstrate a solid grasp of product commercialization and adoption strategies
- Showcase messaging and positioning abilities to translate intricate concepts into clear value propositions
- Provide a history of creating impactful sales enablement collateral including pitch decks, playbooks, and competitive battle cards
- Exhibit cross-functional collaboration skills across sales, marketing, and product departments
Qualifications
- Prior background working with marketplaces
Core Skills
Benefits
- Medical, dental, and vision insurance starting on day one
- Equity in the form of incentive stock options
- Participation in a 401(k) program
- Paid parental leave and family planning programs
- Physical fitness, wellness memberships, and emotional or mental health support services
- Unlimited paid time off, 10 paid federal holidays, and an annual week-long winter break
- Lunch reimbursement for employees working from an office
- Access to employee resource groups and a learning and development stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Principal Product Marketing Manager position?
The United States base salary for this full-time role ranges from $179,000 to $215,000 per year, plus equity and benefits.
Is this a remote position?
The role offers location flexibility, but candidates living in the Chicago, Austin, New York City, or Washington, D.C. metropolitan areas must work in an office on a hybrid schedule.
How many years of experience are required?
Applicants must have 7 or more years of experience in product marketing, sales enablement, or a closely related field, preferably within a B2B, SaaS, or high-growth tech environment.
What type of employment is this?
This is a full-time position.
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