Opportunity at
MetaProduct Designer, Shop Everything
Meta is seeking a Product Designer to help lead the Shop Everything initiative for Instagram. This position focuses on transforming any piece of content on the…
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About This Role
Meta is seeking a Product Designer to help lead the Shop Everything initiative for Instagram. This position focuses on transforming any piece of content on the platform into a storefront, allowing users to discover and purchase products seamlessly without exiting the application. The role involves designing the complete experience for both creators and consumers. For creators, the designer will build tools that enable monetization through automated tagging, catalog searches, and…
Job Description
Meta is seeking a Product Designer to help lead the Shop Everything initiative for Instagram. This position focuses on transforming any piece of content on the platform into a storefront, allowing users to discover and purchase products seamlessly without exiting the application.
The role involves designing the complete experience for both creators and consumers. For creators, the designer will build tools that enable monetization through automated tagging, catalog searches, and native content formats across Feed, Reels, Stories, and Profile. For consumers, the work covers the entire purchasing journey, including AI-assisted product detail pages, persistent multi-app shopping carts, agentic purchase delegation, and establishing trust across diverse third-party merchant catalogs.
This opportunity suits an experienced designer capable of shaping innovative interaction models and driving long-term product vision in a large-scale, ambiguous domain. Candidates must be prepared to present work to executives, collaborate with cross-functional partners, and integrate artificial intelligence tools to optimize user workflows.
Responsibilities
- Define the complete creator commerce experience spanning product discovery, linking, audience presentation, earnings, and insights.
- Design shoppable content formats that are native, trustworthy, and rewarding for consumers and creators.
- Innovate on artificial intelligence-assisted creation flows such as auto-tagging, cross-catalog search, and product suggestions to reduce friction.
- Build out the end-to-end consumer purchase journey from initial interest through consideration, cart management, and checkout.
- Redesign product detail pages to prioritize artificial intelligence-assisted decision-making over static information.
- Develop a persistent cart that functions across the application for intermittent browsing habits.
- Establish interaction models for agentic purchases focusing on delegation, user control, transparency, and error recovery.
- Design for marketplace trust across third-party sellers with varying data quality and checkout models.
- Develop and communicate a long-term strategic vision for creator commerce and conversion to leadership and cross-functional partners.
Requirements
- Minimum of eight years of experience in product design, building and shipping applications or software at company-level scale.
- Experience leading end-to-end experiences within large-scale, ambiguous domains.
- Interaction design expertise including defining interaction behavior based on human needs and using prototyping tools.
- Visual design proficiency covering typography, desktop and mobile user interfaces, color, layout, iconography, and aesthetic sense.
- Strategic product thinking background involving product goal development, global market opportunity identification, and impact-driven decision making.
- Experience communicating goals and concepts clearly to executives.
- Demonstrated ability to integrate artificial intelligence tools to optimize workflows and drive measurable impact.
- Familiarity with the creator ecosystem and related creator tools.
- Experience implementing responsible and ethical artificial intelligence practices such as risk assessment and bias mitigation.
- Demonstrated ongoing artificial intelligence skill development including prompt engineering and agent orchestration.
- Familiarity with industry-leading e-commerce shopping experiences.
Qualifications
- Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field.
- Experience with artificial intelligence prototyping, coding, and productivity tools.
Core Skills
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