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CanonicalProduct Marketing Lead
Canonical creates open-source software and operating systems utilized globally across cloud computing, artificial intelligence, IoT, and data science sectors as the publisher of Ubuntu. The organization…
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About This Role
Canonical creates open-source software and operating systems utilized globally across cloud computing, artificial intelligence, IoT, and data science sectors as the publisher of Ubuntu. The organization operates with a distributed workforce across more than seventy countries, maintaining few traditional offices while bringing team members together periodically for in-person strategic alignment. The enterprise is profitable, growing, and founder-led. As a Product Marketing Lead, you will bridge product development and the market…
Job Description
Canonical creates open-source software and operating systems utilized globally across cloud computing, artificial intelligence, IoT, and data science sectors as the publisher of Ubuntu. The organization operates with a distributed workforce across more than seventy countries, maintaining few traditional offices while bringing team members together periodically for in-person strategic alignment. The enterprise is profitable, growing, and founder-led.
As a Product Marketing Lead, you will bridge product development and the market by defining positioning, pricing, value propositions, and messaging for a specific product portfolio. This position suits an autonomous professional who takes ownership of market strategies, interacts directly with users and community members, handles long sales cycles, and drives campaigns from inception to execution. The role is remote for individuals based in EMEA.
Responsibilities
- Manage product marketing for a designated portfolio area spanning market research through sales asset creation
- Develop and maintain positioning, messaging, and narrative hierarchies across websites and sales materials
- Direct comprehensive product launches involving timelines, cross-functional plans, and post-launch reporting
- Analyze competitor landscapes to determine loss factors and establish strategic counter-narratives
- Create sales enablement resources including battlecards, objection handling guides, and discovery questions
- Conduct win-loss, customer, and community research to ensure messaging reflects authentic user language
- Collaborate with content, event, web, and demand generation teams to support pipeline-building campaigns
Requirements
- Demonstrated background in product marketing within B2B software, open source, or SaaS environments
- History of owning positioning and messaging strategies for a product or portfolio independently
- Direct evidence of leading product launches that improved business outcomes such as win rates or adoption
- Technical curiosity sufficient to engage product managers and engineers while understanding technical details
- Strong proficiency in using data to test hypotheses, evaluate campaigns, and iterate methods
Qualifications
- Experience marketing to developers, infrastructure, security, or IoT industries
- Familiarity with commercial open source business models and open source communities
- Background spanning both product-led and sales-led growth motions and handovers
- Public speaking, webinar delivery, or conference presentation experience within a technical field
- Prior experience mentoring or leading other product marketing professionals
Core Skills
Benefits
- Fully remote working environment
- Annual personal learning and development budget of 2,000 USD
- Annual compensation reviews
- Recognition rewards
- Annual holiday leave
- Parental leave
- Employee Assistance Programme
- Opportunities to travel for international team sprints
- Additional benefits and incentives such as annual bonuses and sales incentives depending on role and location
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote for individuals based in the EMEA region.
What is the employment type?
The posting specifies that this is a full-time position.
What salary does this position offer?
The salary is not stated in the job posting, though base pay depends on factors like geographic location, skills, and experience, with potential eligibility for annual bonuses and sales incentives.
Will there be any travel required?
Teams meet in person two to four times yearly in various global locations for strategic alignment sprints.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.