Remote opportunity at
IDERA SoftwareProduct Marketing Manager - Lansa
IDERA Software is seeking a Product Marketing Manager to focus on LANSA's suite of developer tools. This remote, full-time position reports directly to the Marketing Manager.…
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About This Role
IDERA Software is seeking a Product Marketing Manager to focus on LANSA's suite of developer tools. This remote, full-time position reports directly to the Marketing Manager. The selected professional will lead promotional efforts through content creation, webinar production, and strategic messaging to support lead generation goals. This role suits an individual experienced in translating technical software features into approachable, customer-centric narratives. The job involves partnering closely with various internal departments,…
Job Description
IDERA Software is seeking a Product Marketing Manager to focus on LANSA's suite of developer tools. This remote, full-time position reports directly to the Marketing Manager. The selected professional will lead promotional efforts through content creation, webinar production, and strategic messaging to support lead generation goals. This role suits an individual experienced in translating technical software features into approachable, customer-centric narratives.
The job involves partnering closely with various internal departments, including sales, pre-sales, product, and professional services, to unify messaging across the board. Key duties include designing go-to-market strategies for new product updates, drafting blog posts, emails, presentations, and website copy, and organizing webinars centered around demonstrations and industry insights. Additionally, the role requires analyzing content performance metrics and researching competitors to refine upcoming marketing campaigns.
IDERA Software operates as an equal opportunity employer, considering all applicants regardless of protected veteran status, disability, national origin, gender identity, sexual orientation, sex, religion, color, or race.
Responsibilities
- Craft messaging and positioning that emphasizes the value of LANSA developer tools
- Design and implement go-to-market strategies for product releases and updates
- Write various marketing assets such as blog entries, emails, product pages, and slide decks
- Organize and oversee webinars focused on product education, demonstrations, and thought leadership
- Partner with cross-functional groups to unify product messaging along the customer journey
- Translate complex technical software details into accessible material for customers
- Coordinate with design, digital, and demand generation units for cohesive storytelling
- Analyze market conditions and competitor strategies to direct content creation
- Monitor engagement metrics to evaluate and improve content performance
Requirements
- Hold a bachelor degree in Marketing, Communications, Business, or a related discipline
- Bring at least three years of experience in product marketing or a content-focused position
- Demonstrate a proven ability to produce compelling marketing content
- Possess strong editing, writing, and narrative storytelling capabilities
- Show direct experience in overseeing webinars and online events
- Display comfort in directing cross-functional teams and projects
- Exhibit robust time management and project organization abilities
Qualifications
- Background in B2B technology, SaaS marketing, or related sectors
- Familiarity with Salesforce, Eloqua, Microsoft Clarity, Google Analytics, and WordPress
- Demonstrate a customer-centric mindset with awareness of market requirements
Core Skills
Frequently Asked Questions
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Is this position remote?
Yes, the source posting explicitly states that this role is remote.
What is the employment type?
This is a full-time position.
What experience is required for this role?
Candidates must have a bachelor degree in marketing, communications, business, or a related field, alongside a minimum of three years of product marketing or content-focused experience.
What is the salary for this job?
The salary for this position is not stated in the job posting.
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