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Right Hook DigitalSenior Creative Strategist - DTC / eCommerce
Right Hook Digital is recruiting a Senior Creative Strategist to take charge of ad creative for a set of direct-to-consumer and eCommerce clients in North America.…
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About This Role
Right Hook Digital is recruiting a Senior Creative Strategist to take charge of ad creative for a set of direct-to-consumer and eCommerce clients in North America. The job is full-time and remote, on a schedule that follows U.S. and Canadian time zones. Pay is USD 75,000 to 85,000 per year depending on experience. The agency regards creative as a lever for growth instead of just deliverables. The strategist designs angles,…
Job Description
Right Hook Digital is recruiting a Senior Creative Strategist to take charge of ad creative for a set of direct-to-consumer and eCommerce clients in North America. The job is full-time and remote, on a schedule that follows U.S. and Canadian time zones. Pay is USD 75,000 to 85,000 per year depending on experience. The agency regards creative as a lever for growth instead of just deliverables.
The strategist designs angles, concepts, messaging, briefs, and test plans aimed at measurable business outcomes. Output spans UGC, video, static, and carousel ads, with Meta paid social as the main channel. Other duties include reviewing assets, giving feedback, coaching a visual designer, and taking part in client meetings about content planning and shoot direction. The person works inside a squad alongside a growth lead, a paid media buyer, a visual designer, a campaign coordinator, and a copywriter.
The posting wants a seasoned professional who grasps customer psychology and direct-response principles, reads performance numbers to separate meaningful trends from noise, and has a rationale behind each idea, whether a customer insight, a performance trend, or an untested angle. It suits a person who can work alone, push back on assumptions in a constructive way, and make recommendations to clients. Four or more years in performance creative strategy is expected, with significant hands-on time on DTC or eCommerce brands.
Responsibilities
- Oversee ad creative for a portfolio of DTC and eCommerce brands
- Study creative results to find winners and explain weak performers
- Draft angles, hooks, frameworks, scripts, and thorough briefs
- Use customer psychology to address motivations, objections, and purchase barriers
- Match creative direction to client growth targets and the media team's testing priorities
- Evaluate assets and provide specific, actionable notes
- Mentor visual designers to build creative judgment and performance-focused execution
- Participate in client calls on content planning and shoot direction
- Refine how the team ideates, briefs, tests, and learns from creative
Requirements
- Four or more years in performance creative, with much of it spent on DTC or eCommerce accounts
- Proven experience creating and testing paid social ads on Meta, including Facebook and Instagram
- Record of direct-response work that produced measurable gains
- Good grasp of direct-response fundamentals: mass desire, awareness stages, market sophistication, and offer design
- Strong instincts for judging UGC, video, and static ads
- Strong copywriting and messaging abilities for angles, hooks, scripts, and ad text
- Comfort presenting to clients and collaborating across teams
- Able to self-manage, balance competing demands, and own creative direction end to end
Qualifications
- Prior work inside a performance marketing or growth shop
- Paid social creative experience on TikTok, YouTube, or Pinterest
- Coaching or mentoring designers, editors, or creative staff
- Input on creative frameworks, playbooks, or process upgrades
Core Skills
Benefits
- Pay of USD 75,000 to 85,000 annually, based on experience
- Distributed team across North America, Oceania, and Southeast Asia, including Bali and the Philippines
- Mentorship and career growth, including time with the Head of Creative Strategy and a Creative Production Specialist
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the Senior Creative Strategist role remote?
Yes, the position is remote and scheduled around U.S. and Canadian time zones.
What is the salary?
The posting lists USD 75,000 to 85,000 per year, depending on experience.
How do I apply?
Send a CV or resume (no cover letter required) with answers to two questions: which DTC or eCommerce brands you have advised on creative strategy, with two or three examples, and which paid social platforms you have built creative strategies for.
Is this a full-time position?
Yes, it is a full-time role.
Sample Interview Questions
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