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TLDRSenior Demand Generation Marketer
TLDR operates the world's largest network of tech newsletters, delivering content to over eight million subscribers with written contributions from active industry practitioners. The profitable, bootstrapped…
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About This Role
TLDR operates the world's largest network of tech newsletters, delivering content to over eight million subscribers with written contributions from active industry practitioners. The profitable, bootstrapped organization is expanding its marketing function and seeks a Senior Demand Generation Marketer to steer its inbound pipeline and audience acquisition engines. Reporting directly to the VP of Marketing, this senior individual contributor role centers on scaling existing demand programs to help drive the…
Job Description
TLDR operates the world's largest network of tech newsletters, delivering content to over eight million subscribers with written contributions from active industry practitioners. The profitable, bootstrapped organization is expanding its marketing function and seeks a Senior Demand Generation Marketer to steer its inbound pipeline and audience acquisition engines.
Reporting directly to the VP of Marketing, this senior individual contributor role centers on scaling existing demand programs to help drive the company toward its revenue targets. The position suits a strategic professional who enjoys taking end-to-end ownership of integrated campaigns, experimenting beyond traditional B2B playbooks, and collaborating closely with sales teams on specific verticals and accounts. The ideal candidate blends data analysis and AI tool proficiency with creative marketing execution across paid media, email workflows, and web funnels.
Responsibilities
- Manage inbound and marketing-sourced pipeline goals from end to end while striving to surpass quarterly targets.
- Scale early-stage demand programs by overseeing paid media, HubSpot nurture sequences, email schedules, and funnel conversion.
- Execute comprehensive integrated campaigns spanning webinars, gifting strategies, and account playbooks in coordination with product marketing and content teams.
- Collaborate with sales on target accounts and industry verticals to refine campaign strategies and support outbound efforts.
- Establish and expand product-led and self-serve entry points that leverage the existing subscriber base.
Requirements
- Possess at least six years of professional experience in B2B demand generation with direct ownership of pipeline or revenue metrics.
- Demonstrate hands-on execution of integrated campaigns across paid, email, web, and content channels alongside funnel and attribution analysis.
- Show deep understanding of email as a demand generation channel through the creation, testing, and optimization of lifecycle and nurture programs.
Qualifications
- Bring previous experience in media or advertising sales.
- Have familiarity with product-led or self-serve growth motions.
- Demonstrate past success selling directly to marketers.
Core Skills
Benefits
- Total cash compensation at target ranging from $207,000 to $321,500 per year, consisting of a base salary and an annual cash bonus tied to company revenue goals.
- Fully remote work environment across the United States and Canada with compensation bands aligned to tier-1 city rates.
- Biannual team offsite events in locations such as New Orleans, San Diego, and Park City.
- Flexible paid time off policy plus company holidays.
- Comprehensive medical, dental, and vision insurance with a 100 percent employer-paid option.
- Empower 401(k) retirement plan.
- Paid parental leave.
- Home office stipend for productivity equipment.
- Learning and development stipend geared toward professional growth and AI tools.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this position?
The role is 100 percent remote across the United States and Canada, with compensation structured around tier-1 city rates for your location.
What is the salary range for the Senior Demand Generation Marketer?
Total cash compensation at target ranges between $207,000 and $321,500 per year, which includes a base salary of $164,000 to $255,500 and a cash bonus tied to company revenue goals.
What level of experience is required?
Applicants must have six or more years of experience in B2B demand generation, including direct ownership of a pipeline or revenue number.
Sample Interview Questions
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