Remote opportunity at
NetlifySenior Demand Generation Marketing Manager
Netlify seeks a Senior Demand Generation Marketing Manager to spearhead paid acquisition strategies for its product-led growth platform. Operating remotely, this position takes complete ownership of…
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About This Role
Netlify seeks a Senior Demand Generation Marketing Manager to spearhead paid acquisition strategies for its product-led growth platform. Operating remotely, this position takes complete ownership of paid channels, budgets, agency partnerships, and performance measurement from the ground up. As a key contributor reporting initially to the Chief Marketing Officer, the successful candidate will design tests, establish attribution frameworks, and collaborate closely with marketing operations, campaigns, and lifecycle teams to ensure…
Job Description
Netlify seeks a Senior Demand Generation Marketing Manager to spearhead paid acquisition strategies for its product-led growth platform. Operating remotely, this position takes complete ownership of paid channels, budgets, agency partnerships, and performance measurement from the ground up.
As a key contributor reporting initially to the Chief Marketing Officer, the successful candidate will design tests, establish attribution frameworks, and collaborate closely with marketing operations, campaigns, and lifecycle teams to ensure incoming users successfully convert and activate.
This role is ideal for a hands-on marketing professional who thrives in a builder environment, balancing high-level strategy with granular execution while scaling performance marketing within a B2B SaaS setting.
Netlify serves millions of developers and enterprise organizations globally by providing a leading platform to build, deploy, and scale modern web applications. Backed by major investors such as Andreessen Horowitz and Kleiner Perkins, the company operates as a fully distributed organization committed to fostering an inclusive, collaborative culture.
Responsibilities
- Design and direct the end-to-end paid acquisition strategy covering paid search, social media, retargeting, and sponsorships
- Oversee agency partnerships by establishing performance expectations, setting briefs, and determining functions to bring in-house
- Plan budgets, monitor financial pacing, track return on investment, and report on performance metrics
- Collaborate with marketing operations to guarantee reliable attribution and UTM tracking before expanding financial spend
- Define audience targeting criteria and channel mixes while working alongside product marketing on creative messaging inputs
- Establish measurement systems focused on customer acquisition cost, pipeline contribution, signup rates, and payback periods
- Coordinate with lifecycle and campaign teams to guide acquired users into appropriate onboarding journeys
- Develop the future roadmap and structural case for a dedicated internal performance marketing team
Requirements
- Minimum of 6 years of professional experience in demand generation or performance marketing
- Direct ownership history managing a paid acquisition budget within a B2B SaaS or product-led growth framework
- Demonstrated hands-on execution running paid search, paid social, and retargeting initiatives
- Background in launching or significantly expanding an early-stage paid acquisition program and building necessary infrastructure
- Previous experience supervising external agency partners and holding them accountable to predefined targets
- Working familiarity with marketing attribution models and measurement frameworks alongside data or operations teams
- Prior exposure to marketing directed at developers, technical demographics, or product-led growth models
Benefits
- Participation in Netlify's equity plan
- Comprehensive and robust benefits package
- Salary ranging from $150,000 to $200,000 for standard US locations
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location or remote work policy for this position?
Netlify operates as a fully distributed company, and this position is remote.
What is the employment type?
The posting specifies a full-time employment type.
What salary range is offered for this role?
The hiring range is targeted at $150,000 to $200,000 for most US-based locations, while candidates in other markets should consult with talent acquisition regarding location-specific adjustments.
How can a candidate apply for this role?
Applicants can submit their application through the provided online link by sharing a resume or job history, with an optional cover letter.
Sample Interview Questions
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