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AvalereSenior Director, Brand Strategy- Access Marketing
Avalere Health seeks a Senior Director of Brand Strategy for Access Marketing to drive brand strategy, understand client business needs, and generate foundational insights. The employer…
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About This Role
Avalere Health seeks a Senior Director of Brand Strategy for Access Marketing to drive brand strategy, understand client business needs, and generate foundational insights. The employer unites advisory, medical, and marketing teams to ensure every patient is identified, treated, supported, and cared for equally. This position suits a self-starter who thrives in a fast-paced, entrepreneurial, and cross-discipline environment, embraces change, and pursues excellence without fear of adversity. In this role,…
Job Description
Avalere Health seeks a Senior Director of Brand Strategy for Access Marketing to drive brand strategy, understand client business needs, and generate foundational insights. The employer unites advisory, medical, and marketing teams to ensure every patient is identified, treated, supported, and cared for equally. This position suits a self-starter who thrives in a fast-paced, entrepreneurial, and cross-discipline environment, embraces change, and pursues excellence without fear of adversity.
In this role, the incumbent will build comprehensive access strategies for pipeline and inline assets, lead research analysis, and shape brand identities, messaging strategies, and stakeholder personas. Responsibilities include guiding new business development through RFPs, contributing to thought leadership activities, and partnering seamlessly across advisory and marketing disciplines. The employee will also mentor strategy team members and may travel up to twenty to thirty percent of the time.
The employer provides a flexible work approach allowing staff to work remotely or utilize office hubs, along with global work-from-anywhere options for two weeks annually. Total compensation includes a salary range between $120,000 and $190,000 per year, supported by a 401k plan with an immediate employer match up to four percent, medical, dental, vision, life, and disability insurance. Additional provisions encompass twenty vacation days, one well-being day, nine public holidays, gifted end-of-year holidays, early Summer Friday finishes, enhanced family leave, fertility support, counseling via an employee assistance program, and extensive professional development opportunities.
Responsibilities
- Direct, develop, and execute comprehensive access strategy for pipeline and inline assets
- Analyze qualitative and quantitative research regarding market access stakeholders to derive meaningful insights
- Develop stakeholder personas, strategy maps, brand positioning, identity strategy, creative briefs, and messaging strategy
- Ideate and execute access marketing solutions, tactics, and activations
- Design and facilitate workshops, training sessions, and launch meetings for clients
- Provide advanced strategic advisement to clients on emerging access trends
- Lead strategic planning responsibilities across multiple brands and integrated accounts
- Contribute to RFP strategies, capabilities definitions, and organic growth opportunities
- Support market access thought leadership activities through expert pieces, podcasts, and webinars
- Supervise direct reports, manage performance, and mentor strategy team members
Requirements
- Bachelor degree
- Seven to ten years of experience in market access strategy, payer, health system, or pharma direct
- Three to five years of agency experience
- Market access agency or industry experience
- Ability to travel up to 20-30% of the time
Qualifications
- Graduate degree such as PharmD, PhD, or MPH
- Management experience
Core Skills
Benefits
- Annual salary between $120,000 and $190,000
- 401K plan with an employer match up to 4% that is immediately vested
- Medical, dental, vision, life, and disability insurance plans
- 20 vacation days plus one personal well-being day
- 9 public holidays plus gifted end-of-year holidays
- Early Summer Friday finishes in June, July, and August
- Employee assistance program with free counseling and personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies
- Flexible working arrangements including remote work and the option to work from anywhere globally for two weeks each year
- Access to on-demand training and professional development opportunities
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Senior Director, Brand Strategy position?
The salary ranges from $120,000 to $190,000 a year.
Is this position remote?
The posting lists the location as remote and indicates that a flexible working approach allows employees to work from home or in-office based on needs.
What education is required for this role?
A bachelor's degree is required, and a graduate degree such as a PharmD, PhD, or MPH is preferred.
What travel is expected for this role?
The job requires flexibility with travel up to 20 to 30 percent of the time as needed.
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