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BrainPOPSenior E-Commerce & Small Account Growth Manager
BrainPOP is seeking a Senior E-Commerce & Small Account Growth Manager to lead the commercial operating plan for classroom and single-school customers utilizing self-service and scaled…
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About This Role
BrainPOP is seeking a Senior E-Commerce & Small Account Growth Manager to lead the commercial operating plan for classroom and single-school customers utilizing self-service and scaled channels. Founded to provide engaging learning experiences trusted by educators and parents globally, BrainPOP reaches an estimated 25 million students and operates under KIRKBI, the family-owned holding and investment company of the LEGO brand. In this hands-on position, the operator will take charge of…
Job Description
BrainPOP is seeking a Senior E-Commerce & Small Account Growth Manager to lead the commercial operating plan for classroom and single-school customers utilizing self-service and scaled channels. Founded to provide engaging learning experiences trusted by educators and parents globally, BrainPOP reaches an estimated 25 million students and operates under KIRKBI, the family-owned holding and investment company of the LEGO brand.
In this hands-on position, the operator will take charge of the small account commercial strategy, enhance the digital purchasing experience, determine automation priorities, and run rigorous experiments to drive revenue and retention. The chosen professional will collaborate closely with product, engineering, data, finance, sales, marketing, and customer success teams to align on growth metrics and optimize onboarding pathways.
This role suits a data-driven, strategic builder who understands subscription businesses, digital commerce, and K-12 educational markets. The company provides a geo-neutral salary range between USD 105,000 and 140,000 per year based on job function and level rather than location.
Responsibilities
- Develop and manage the small accounts operating plan while monitoring performance baselines and forecasting metrics
- Identify revenue leakage and conduct targeted experiments to scale effective commercial practices
- Translate self-service purchase and subscription needs into product requirements and clear acceptance criteria
- Optimize conversion rates using customer feedback, funnel analytics, and approved pricing tests
- Design and monitor automated commerce workflows including audience triggers and onboarding paths
- Pinpoint usage and purchasing signals to determine when small accounts are ready for upgrades or institutional expansion
- Coordinate cross-functional initiatives spanning marketing, product, engineering, and revenue operations
Requirements
- Minimum of eight years of professional background across digital growth, e-commerce development, subscription marketing, or commercial operations
- Hands-on expertise utilizing marketing automation tools, journey design, user segmentation, and experiment execution
- Demonstrated experience translating growth strategies into product and integration requirements
- Familiarity with Google Analytics, Salesforce CRM, and marketing automation platforms such as Pardot
- Proven ability to lead cross-functional delivery in a lean work environment
Qualifications
- Prior background within the K-12 education or edtech sectors understanding school and teacher purchasing patterns
- Experience with product-led growth linking individual user adoption to broader institutional opportunities
- Familiarity with subscription billing systems, checkout infrastructures, and product-usage data
- Demonstrated history of building new growth capabilities or significantly improving current customer funnels
- Experience leveraging AI technologies like Notion to enhance productivity
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Senior E-Commerce & Small Account Growth Manager?
The compensation range for this position is USD 105,000 to 140,000 per year, determined by factors such as experience level, skill set, and internal equity.
What kind of experience is required for this role?
Candidates must have eight or more years of experience spanning digital growth, e-commerce development, subscription marketing, or commercial operations, along with hands-on marketing automation expertise.
What is the work location policy for this position?
The posting specifies that the role can be remote in the US, with Eastern time zone preferred, or hybrid in the New York City office.
Sample Interview Questions
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