Senior Manager, Lifecycle Marketing

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About This Role

Dropbox is seeking a Senior Manager, Lifecycle Marketing to oversee its customer lifecycle strategy encompassing onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. This people leadership position directs a team of lifecycle professionals and holds direct accountability for driving business results. The individual chosen will establish strategic roadmaps, prioritize initiatives, and partner closely with cross-functional groups including Product, Product Growth, Data Science, and Marketing Operations. This role operates within a…

Job Description

Responsibilities

• Own the lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption
• Lead, coach, and develop a team of lifecycle marketers while establishing clear performance goals and operating rhythms
• Design and manage lifecycle programs leveraging customer behavior, segmentation, product usage, behavioral triggers, and personalization
• Collaborate with cross-functional partners in Product, Product Growth, Product Marketing, Data Science, and Marketing Operations to connect communications with in-product discovery and user activation
• Implement testing methodologies including controlled experiments, holdouts, and cohort analysis to measure incremental business impact
• Develop the operating model for lifecycle marketing, covering prioritization, planning, governance, and necessary data capabilities

Requirements

• Have at least 10 years of professional experience in lifecycle marketing, CRM, retention, growth marketing, customer engagement, or related fields, preferably within a SaaS, subscription, or product-led company
• Possess significant people-management experience demonstrated by hiring, coaching, and guiding high-performing teams
• Demonstrate a proven ability to translate lifecycle strategy into structured programs that drive adoption, retention, monetization, and revenue
• Bring extensive familiarity with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
• Show strong technical fluency with CRM systems, customer data, campaign orchestration, measurement, and deliverability
• Exhibit solid business judgment and collaboration skills when working with engineering, data science, product, and marketing operations teams

Qualifications

• Experience leading lifecycle marketing in a product-led growth business that utilizes both self-serve and sales-assisted motions
• Prior work building expansion, cross-sell, or multi-product initiatives across an established customer base
• Familiarity with Iterable or comparable enterprise marketing automation platforms

Core Skills

Benefits

• Canada pay range of $145,400 to $196,600 CAD

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