Hybrid opportunity at
ALX AfricaSenior Marketing Manager
The Senior Marketing Manager at ALX Africa grows enrolment in training programmes for the Egyptian market. The role is based in Cairo, reports to the General…
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About This Role
The Senior Marketing Manager at ALX Africa grows enrolment in training programmes for the Egyptian market. The role is based in Cairo, reports to the General Manager of ALX Egypt, and is listed as hybrid. It covers marketing strategy and enrolment plans, owning the applicant funnel, running digital campaigns, setting brand and creative direction, and offline community events in Arabic. It also includes partnerships, martech and analytics, and leading the…
Job Description
The Senior Marketing Manager at ALX Africa grows enrolment in training programmes for the Egyptian market. The role is based in Cairo, reports to the General Manager of ALX Egypt, and is listed as hybrid. It covers marketing strategy and enrolment plans, owning the applicant funnel, running digital campaigns, setting brand and creative direction, and offline community events in Arabic. It also includes partnerships, martech and analytics, and leading the marketing team.
Responsibilities
- Develop marketing strategy and enrolment plans for each programme intake
- Own the applicant funnel from lead to enrolled learner and improve conversion
- Plan and run growth campaigns across digital channels and manage agencies and contractors
- Set brand and creative direction and manage the martech stack and analytics
Requirements
- 6 to 8 or more years of B2C marketing experience with a track record of owning growth targets
- Hands-on ability to plan and run digital campaigns
- Strong command of performance marketing, marketing technology and analytics
- Excellent English and Arabic communication, including delivering in-person events in Arabic
Qualifications
- Strong understanding of Egyptian youth aged 18 to 30, and of social media and influencer marketing
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job based?
The posting says Cairo and reports to the General Manager, ALX Egypt. The listing shows South Africa and marks the role hybrid.
What experience is required?
6 to 8 or more years of B2C marketing experience, with a track record of meeting growth targets.
Is pay stated?
The posting does not specify a salary.
Sample Interview Questions
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