Remote opportunity at
NetlifySenior Marketing Operations Manager
Netlify is seeking a Senior Marketing Operations Manager to oversee the systems, infrastructure, and data that drive the company's product-led growth model. Netlify builds platforms that…
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About This Role
Netlify is seeking a Senior Marketing Operations Manager to oversee the systems, infrastructure, and data that drive the company's product-led growth model. Netlify builds platforms that enable developers and organizations to create, launch, and scale modern web applications. In this position, the professional will manage the operational framework connecting marketing automation platforms, CRM systems, product data, and analytics. Responsibilities include designing lifecycle programs, establishing attribution frameworks, governing high-volume email operations,…
Job Description
Netlify is seeking a Senior Marketing Operations Manager to oversee the systems, infrastructure, and data that drive the company's product-led growth model. Netlify builds platforms that enable developers and organizations to create, launch, and scale modern web applications. In this position, the professional will manage the operational framework connecting marketing automation platforms, CRM systems, product data, and analytics. Responsibilities include designing lifecycle programs, establishing attribution frameworks, governing high-volume email operations, and managing technology budgets and vendor relationships. This role suits an independent systems thinker who enjoys building scalable infrastructure from the ground up, working with complex datasets, and partnering collaboratively with cross-functional teams like Growth, Revenue Operations, Product, and Sales. The ideal candidate thrives with a high degree of autonomy, values operational accuracy, and balances technical architecture with hands-on execution.
Responsibilities
- Manage the marketing automation platform end to end, including workflow design, segmentation, data hygiene, and email deliverability.
- Connect marketing automation, Salesforce, product data, and analytics systems to track the customer journey.
- Establish reliable attribution and measurement models linking marketing campaigns to signups, activations, and revenue.
- Build reporting dashboards for marketing and go-to-market partners to support executive and day-to-day decisions.
- Collaborate with the Growth team to operationalize lifecycle programs across email, product interfaces, and sales triggers.
- Create experimentation infrastructure allowing marketing teams to run and measure tests independently of engineering support.
- Evaluate and oversee the marketing technology stack integrations, governance, vendor relationships, and operational health.
- Supervise high-volume email operations focusing on audience management, deliverability safeguards, and inbox reputation.
- Analyze complex datasets to identify conversion friction points and propose actionable improvements.
- Manage the marketing operations budget and assess technology investments for business value and return on investment.
Requirements
- Possess at least 7 years of professional experience in marketing operations or a directly related field within B2B SaaS or product-led growth environments.
- Demonstrate deep operational expertise with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce.
- Bring experience handling high-volume customer datasets, segmentation strategies, and lifecycle program design.
- Have significant background running high-volume email campaigns with practical knowledge of deliverability and domain reputation.
- Show strong analytical skills capable of interpreting large datasets and translating insights into business recommendations.
Qualifications
- Familiarity with product analytics tools such as Amplitude.
- Experience with emerging AI-visibility or AEO tooling.
- Prior background working with distributed partners, agencies, or contractors.
- Exposure to developer tools, web platforms, or other high-volume product-led growth business models.
Core Skills
Benefits
- Participation in the Netlify equity plan
- Comprehensive rewards and competitive compensation package
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Senior Marketing Operations Manager role?
The targeted hiring range for most US-based locations is USD 155,000 to 210,000 per year, though ranges may differ depending on geographic labor costs.
Is this position remote?
Yes, Netlify is a fully distributed company and this role is designated as remote.
What kind of experience is required for this position?
Candidates must have at least 7 years of experience in marketing operations or a closely related discipline within a complex B2B SaaS or product-led growth environment.
How can I apply for this job?
You can apply by submitting a resume or professional work history, with an optional cover letter explaining your interest in working at Netlify.
Sample Interview Questions
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