Remote opportunity at
InstacartSenior Product Designer II - Lifecycle & Growth
Instacart operates an essential grocery delivery and household goods service that connects customers with personal shoppers while transforming the food retail industry. The organization is currently…
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About This Role
Instacart operates an essential grocery delivery and household goods service that connects customers with personal shoppers while transforming the food retail industry. The organization is currently hiring a Senior Product Designer II - Lifecycle & Growth to join a remote team under a Flex First working policy. This position suits a conceptual, craft-driven designer who thrives on ambiguous problems and early-stage exploration. The Lifecycle & Growth team focuses on conversion,…
Job Description
Instacart operates an essential grocery delivery and household goods service that connects customers with personal shoppers while transforming the food retail industry. The organization is currently hiring a Senior Product Designer II - Lifecycle & Growth to join a remote team under a Flex First working policy.
This position suits a conceptual, craft-driven designer who thrives on ambiguous problems and early-stage exploration. The Lifecycle & Growth team focuses on conversion, engagement, retention, and lifetime customer value by blending product thinking, brand expression, behavioral insights, and interaction design. Professionals in this role will guide high-impact initiatives across partnerships, incentives, and lifecycle journeys from initial problem framing to final launch.
Day-to-day work involves reimagining customer touchpoints such as discovery, value comprehension, reactivation, and habit building. Candidates should be comfortable navigating complex, multi-step flows and collaborating closely with cross-functional partners including product, engineering, marketing, content design, research, brand, and data science. The ideal applicant knows how to use customer insights, prototyping tools, and experimentation to shape scalable patterns and drive measurable business impact.
Responsibilities
- Lead growth initiatives spanning partnerships, incentives, and lifecycle experiences from problem framing through launch
- Reimagine customer journey moments covering discovery, conversion, reactivation, and habit formation
- Combine product strategy, brand, content, and interaction design into unified user experiences
- Develop and test novel content models, interaction patterns, motion, and messaging
- Design complex, multi-step journeys that maintain continuity and cohesion across various surfaces and teams
- Collaborate with Product, Engineering, Marketing, Content Design, Research, Brand, and Data Science peers
- Evaluate trade-offs using customer insights, experimentation, and business metrics
- Establish scalable design patterns and interaction models for broader growth efforts
- Utilize prototypes, AI tools, and emerging workflows to accelerate early exploration and learning
- Maintain a high standard of visual and interaction design with clear storytelling and rationale
Requirements
- Over 7 years of experience designing consumer digital products for both web and mobile
- A portfolio showing exceptional visual, interaction, and product craft alongside strong zero-to-one project work
- Deep expertise in interaction design, covering motion, micro-interactions, prototyping, and product behavior
- Strong conceptual thinking capabilities to translate ambiguous opportunities into clear product experiences
- Demonstrated ability to design complex journeys while balancing user needs, business goals, and technical limits
- Strong communication and storytelling skills to influence cross-functional partners
- Ability to work autonomously from early concepts to polished execution
- Curiosity and working knowledge regarding AI-enabled tools and workflows
Qualifications
- Background in growth, subscriptions, marketplaces, commerce, or other high-scale consumer products
- Experience working in environments where brand and product experiences tightly connect
- Advanced prototyping or motion skills using tools like Figma, Framer, ProtoPie, or code
- Experience exploring AI-powered product experiences or integrating AI into design processes
Core Skills
Benefits
- New hire equity grant along with annual refresh grants
- Market-competitive compensation and benefits based on geographic location
- Flex First remote work policy allowing employees to work from home, offices, or other locations with regular in-person events
Frequently Asked Questions
What is the location and remote policy for this role?
This position is fully remote under Instacart's Flex First policy, which gives employees the flexibility to work from home, an office, or other locations while participating in regular in-person events.
What is the salary range for the Senior Product Designer II role?
Base pay varies by permanent location. For US candidates, ranges include $203,000 to $214,000 in CA, NY, CT, and NJ; $194,000 to $205,000 in WA; $185,000 to $195,000 in OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, and HI; and $169,000 to $178,500 in all other states.
What qualifications are required to apply?
Applicants must have 7 or more years of consumer digital product design experience across web and mobile, a strong portfolio featuring zero-to-one work, deep interaction design skills, strong conceptual thinking, and familiarity with AI-enabled workflows.
Does the role include equity grants?
Yes, this position is eligible for a new hire equity grant as well as annual refresh grants.
Sample Interview Questions
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