Remote opportunity at
Colibri GroupSenior Product Marketing Manager
Colibri Group, an online professional education provider serving over a million learners annually, is looking for a Senior Product Marketing Manager. This remote, full-time individual contributor…
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About This Role
Colibri Group, an online professional education provider serving over a million learners annually, is looking for a Senior Product Marketing Manager. This remote, full-time individual contributor position reports directly to the Head of B2B Marketing and focuses on the Healthcare B2B business, including offerings under TRC. The person in this role will dictate how the company positions, launches, and expands its Healthcare B2B solutions. Responsibilities include transforming market and customer…
Job Description
Colibri Group, an online professional education provider serving over a million learners annually, is looking for a Senior Product Marketing Manager. This remote, full-time individual contributor position reports directly to the Head of B2B Marketing and focuses on the Healthcare B2B business, including offerings under TRC.
The person in this role will dictate how the company positions, launches, and expands its Healthcare B2B solutions. Responsibilities include transforming market and customer insights into product narratives, crafting focused go-to-market strategies, and equipping internal teams with effective resources. This position suits a hands-on product marketer who understands intricate B2B buying cycles, enjoys building alignment across diverse departments without formal authority, and excels at turning complex technical details into clear concepts.
The ideal candidate will partner closely with Product, Sales, Marketing, Client Success, and Engineering teams to resolve challenges and guide initiatives. Core duties involve creating buyer personas, mapping customer journeys, conducting competitor research, leading product releases from planning to execution, and tracking performance indicators related to adoption and business impact.
Responsibilities
- Manage the Healthcare B2B product marketing strategy, including messaging, positioning, priorities, and go-to-market plans across a growing portfolio.
- Formulate clear value propositions, buyer personas, customer journeys, and market segmentation strategies.
- Conduct competitive and customer research to generate actionable frameworks and insights for Product, Sales, and Marketing.
- Collaborate with Product Managers to integrate customer requirements and market opportunities into roadmap discussions.
- Drive product launches from planning through market readiness by aligning narratives, cross-functional deliverables, and customer content.
- Provide go-to-market teams and sales staff with practical resources and competitive insights to communicate the portfolio story.
- Unite cross-functional partners across Product, Engineering, Sales, Client Success, Marketing, and Content to align priorities and clear hurdles.
- Monitor and measure launch performance, customer adoption, engagement metrics, and business impact to refine future plans.
Requirements
- Minimum of 6 years of hands-on product marketing experience within enterprise or B2B software.
- Recent or current ownership of core product marketing functions, such as positioning, messaging, product launches, and go-to-market strategies.
- Proven track record of taking complex portfolios, platforms, or products to market and turning customer needs into value propositions.
- Experience partnering directly with Marketing, Sales, and Product Managers throughout the product lifecycle to build alignment without direct authority.
- Demonstrated skill in customer and competitive research, creating frameworks, and delivering actionable market insights.
- Clear communication skills, interpersonal abilities, and a proactive problem-solving mindset.
Qualifications
- Familiarity with clinical healthcare solutions or audiences, including nursing, pharmacy, behavioral health, or healthcare professionals and organizations.
- Background in workforce development, continuing education, or multi-brand portfolio operations.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the remote status for this role is remote.
What employment type is this role?
This is a full-time, individual contributor position.
What is the salary for this position?
The salary is not stated in the source posting.
When is the application deadline?
The application deadline is October 22nd, 2026.
Sample Interview Questions
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