Remote opportunity at
1PasswordSenior Product Marketing Manager, Agentic Identity Security (Apono)
1Password is seeking a Senior Product Marketing Manager to lead market-entry strategy and messaging for Apono, focusing on agentic identity security as artificial intelligence agents increasingly…
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About This Role
1Password is seeking a Senior Product Marketing Manager to lead market-entry strategy and messaging for Apono, focusing on agentic identity security as artificial intelligence agents increasingly interact with corporate infrastructure. In this role, you will build positioning narratives, direct product launches, plan sales enablement content, and connect high-level strategy with daily execution. You will collaborate closely with product, engineering, sales, and marketing leaders while thoughtfully utilizing AI tools to scale…
Job Description
1Password is seeking a Senior Product Marketing Manager to lead market-entry strategy and messaging for Apono, focusing on agentic identity security as artificial intelligence agents increasingly interact with corporate infrastructure. In this role, you will build positioning narratives, direct product launches, plan sales enablement content, and connect high-level strategy with daily execution. You will collaborate closely with product, engineering, sales, and marketing leaders while thoughtfully utilizing AI tools to scale research and workflows.
This position suits an experienced product marketer with a strong background in cybersecurity, deep technology, or B2B software who is comfortable navigating ambiguity and fast-paced environments. The employer serves over 180,000 businesses by providing identity security, enterprise password management, and unified access governance solutions designed to protect human and machine interactions without hindering productivity.
Responsibilities
- Define the narrative and market-entry strategy for Apono as part of 1Password
- Evaluate, preserve, and update existing positioning and messaging to accurately reflect market dynamics
- Analyze target audiences, customer personas, use cases, and challenges related to AI agents in enterprise infrastructure
- Manage product marketing strategy, launch planning, sales enablement, and related content direction
- Collaborate with senior leaders across product, engineering, marketing, sales, and go-to-market teams
- Translate high-level strategies into actionable execution using market and customer feedback
Requirements
- Experience in cybersecurity, deep technology, or B2B software with an understanding of technical buyers and complex markets
- Demonstrated expertise in product marketing functions such as product launches, market-entry strategy, positioning, messaging, or narrative development
- Ability to think strategically while managing hands-on execution and turning ambiguous opportunities into clear priorities
- Proactive ownership skills to identify needs, build alignment, and drive projects forward
- Clear communication skills tailored for executive, product, engineering, sales, and marketing audiences
- Ability to use AI tools thoughtfully for research, planning, and messaging while maintaining sound judgment
Qualifications
- Experience shaping an emerging category
- Background working in a high-growth or frequently changing organization
Core Skills
Benefits
- Immediate participation in health and dental benefits programs
- Retirement matching program and 401k
- Generous paid time off policy
- RSU equity grant program
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Maternity and parental leave top-up programs
- Free 1Password account
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Senior Product Marketing Manager role?
The annual base salary ranges from $152,000 to $220,000 USD, in addition to an equity grant, immediate benefits participation, and potential incentive programs.
Is this a remote position?
Yes, this is a remote opportunity located within the United States, though periodic travel for in-person events such as annual department-wide offsites is required.
What background is required for this position?
Applicants must bring experience in cybersecurity, deep technology, or B2B software, alongside a proven strength in product marketing areas such as messaging, positioning, and product launches.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.