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PavagoSEO & Digital Marketing Specialist
Pavago is hiring an experienced SEO & Digital Marketing Specialist to run digital marketing strategies that boost organic search traffic, elevate search visibility, generate leads, and…
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About This Role
Pavago is hiring an experienced SEO & Digital Marketing Specialist to run digital marketing strategies that boost organic search traffic, elevate search visibility, generate leads, and foster business growth for a client. This is a hands-on position well-suited for a practitioner who can autonomously direct campaigns, interpret data, and optimize web performance. The professional taking on this role will manage search engine optimization, paid promotional campaigns, website architecture, and lead…
Job Description
Pavago is hiring an experienced SEO & Digital Marketing Specialist to run digital marketing strategies that boost organic search traffic, elevate search visibility, generate leads, and foster business growth for a client. This is a hands-on position well-suited for a practitioner who can autonomously direct campaigns, interpret data, and optimize web performance. The professional taking on this role will manage search engine optimization, paid promotional campaigns, website architecture, and lead generation pipelines while also exploring artificial intelligence search advancements like AEO and GEO. Daily duties involve conducting technical audits, managing budgets for paid channels, updating content management systems, reviewing data analytics, and configuring marketing automation workflows. Candidates must be available to work during United States business hours.
Responsibilities
- Design and execute optimization plans to boost search visibility and keyword standings
- Perform technical audits covering indexing, crawl paths, site structure, and loading speeds
- Optimize metadata, internal structures, URLs, and structured data elements
- Run campaigns across Google Ads, Meta Ads, and LinkedIn Ads while monitoring budgets and acquisition efficiency
- Develop landing pages, capture forms, and conversion funnels
- Produce and refine search-optimized content, blog entries, and site copy using platforms like WordPress or Webflow
- Monitor user behavior, traffic metrics, and conversions utilizing GA4, Search Console, and Tag Manager
- Administer email campaigns, automated workflows, and CRM platforms including HubSpot or Salesforce
Requirements
- Minimum of three years of professional background in digital, performance, or search engine marketing
- Demonstrated history of elevating organic rankings, website traffic, and qualified lead generation
- Expertise in technical, on-page, and off-page optimization methods
- Familiarity with analytics packages such as Google Analytics 4, Search Console, and Tag Manager alongside tools like SEMrush or Ahrefs
- Practical experience overseeing paid search and social media advertisements
- Working knowledge of content management systems like WordPress or Webflow
- Understanding of conversion rate optimization principles and lead funnels
- Fluency in written and spoken English
- Availability to operate during United States business hours
- Completion of the required Spark Hire one-way video interview
Qualifications
- Prior exposure to Answer Engine Optimization and Generative Engine Optimization
- Knowledge concerning local search optimization and Google Business Profiles
- Familiarity with HTML, CSS, and JavaScript for technical web enhancements
- Background in business-to-business marketing, software-as-a-service, or professional service sectors
- Experience using Looker Studio for advanced reporting
- Professional credentials in Google Ads, Google Analytics, HubSpot, or search marketing
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the role is remote.
What are the working hours for this role?
The position requires availability during United States business hours.
What is the employment type?
This is a full-time position.
What is the salary for this role?
The salary is not specified in the job posting.
How do I apply for this job?
Candidates must submit an application and complete a required one-way video interview through Spark Hire.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.