Remote opportunity at
RethinkFirstSocial Media Specialist
RethinkFirst is hiring a Social Media Specialist to handle organic social media initiatives for RethinkBH, RethinkCare, RethinkEd, and the main corporate brand. Founded in 2007, the…
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About This Role
RethinkFirst is hiring a Social Media Specialist to handle organic social media initiatives for RethinkBH, RethinkCare, RethinkEd, and the main corporate brand. Founded in 2007, the company develops evidence-based autism treatment tools, caregiver supports, K-12 education offerings, and behavioral health solutions for employers, providers, and payors. In this role, you will align business objectives with engaging content, direct daily publishing schedules, and review performance metrics to shape future strategies. This…
Job Description
RethinkFirst is hiring a Social Media Specialist to handle organic social media initiatives for RethinkBH, RethinkCare, RethinkEd, and the main corporate brand. Founded in 2007, the company develops evidence-based autism treatment tools, caregiver supports, K-12 education offerings, and behavioral health solutions for employers, providers, and payors. In this role, you will align business objectives with engaging content, direct daily publishing schedules, and review performance metrics to shape future strategies.
This position is well-suited for a skilled writer and organized administrator who can adapt messaging across various channels and targeted audiences. You will work alongside multiple teams including Creative and Brand, Content, Demand Generation, Product Marketing, and division leaders. Daily duties involve drafting copy, developing creative briefs, scheduling approved posts, conducting quality checks, and interacting with community commentary while adhering to compliance and privacy standards.
Responsibilities
- Manage the enterprise social media schedule across key channels and divisions
- Draft platform-specific messaging, executive posts, creative briefs, and short-form content
- Publish and schedule approved material with correct links and tags after final quality reviews
- Collaborate with internal marketing and leadership teams to gather inputs for broader campaigns
- Monitor user comments, messages, and mentions, responding or escalating items following brand guidelines
- Analyze content performance metrics to provide practical recommendations on cadence, format, and topics
- Keep up with platform shifts and new formats, testing fresh concepts aligned with business objectives
- Keep records of content, approvals, and reporting data well-organized for stakeholders
Requirements
- 2 to 4 years of experience supporting organic social media within a company, agency, or mission-driven organization
- Demonstrated writing and editing capabilities with work samples showing adaptable voice and formatting
- Practical experience using major social networks along with listening or scheduling tools like Sprout Social or Hootsuite
- Working familiarity with social analytics and the capacity to translate data into actionable advice
- Strong organizational skills with high attention to detail across multiple deadlines
- Ability to collaborate remotely with designers, subject-matter experts, and senior stakeholders
Qualifications
- Bachelor’s degree in marketing, journalism, communications, or a related discipline, or equivalent practical experience
- Prior background in B2B software, healthcare, behavioral health, HR technology, or education technology
- Experience building short-form video concepts, repurposing long-form content, or supporting executive social channels
- Familiarity with brand review, accessibility, and privacy regulations for social media content
Core Skills
Frequently Asked Questions
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Is this position remote?
Yes, remote opportunities are open to candidates residing in AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, and WY.
What is the employment type?
The posting specifies this is a full-time position.
What salary does this role offer?
The job posting does not specify a salary for this role.
What experience is required to apply?
Applicants need two to four years of experience supporting organic social media for an agency, company, or mission-driven organization, along with relevant writing, scheduling tool, and analytics skills.
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