Remote opportunity at
InstacartSoftware Engineer II, CRM & SEO
Instacart operates an essential grocery delivery and household goods platform, connecting customers with local stores while providing flexible earnings for personal shoppers. The company utilizes a…
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About This Role
Instacart operates an essential grocery delivery and household goods platform, connecting customers with local stores while providing flexible earnings for personal shoppers. The company utilizes a Flex First working model, giving staff the freedom to work remotely from approved locations while connecting through periodic in-person gatherings. Within the Marketing Enablement and Technology division, the organization is looking for a Software Engineer II to manage two key growth areas: technical search…
Job Description
Instacart operates an essential grocery delivery and household goods platform, connecting customers with local stores while providing flexible earnings for personal shoppers. The company utilizes a Flex First working model, giving staff the freedom to work remotely from approved locations while connecting through periodic in-person gatherings. Within the Marketing Enablement and Technology division, the organization is looking for a Software Engineer II to manage two key growth areas: technical search visibility and customer relationship management systems.
This hands-on position requires a full-stack generalist who can move fluidly between organic-traffic engineering and customer engagement tooling. The successful candidate will design, build, and deploy full-stack features to enhance search engine and AI answer engine performance, while also developing modular React email components and execution pipelines. Working closely with product, marketing, and design teams, the engineer will turn growth objectives into reliable, testable customer experiences.
This role is well-suited for an engineer with three to five years of experience who enjoys working across multiple surfaces, building scalable abstractions, and improving system observability. Candidates must be located in specific Canadian provinces, namely Ontario, Alberta, British Columbia, or Nova Scotia.
Responsibilities
- Design, construct, and release full-stack features that boost search engine visibility, AI answer engine performance, and organic traffic.
- Develop and maintain a modular React email component library that compiles into secure, client-safe HTML.
- Build responsive and accessible HTML and CSS emails supporting multiple devices, clients, and dark mode.
- Improve the Next.js compilation pipeline for speed, reliability, and observability.
- Contribute to data ingestion, transformation, and delivery pipelines supporting search optimization.
- Execute dynamic lifecycle campaigns across email, push notifications, and in-app messaging using structured configurations and REST APIs.
- Create internal tooling and automation to minimize quality assurance and setup duration.
- Troubleshoot rendering bugs and logic faults across devices, handling triage and root-cause analysis.
- Partner with product managers, marketing specialists, and designers to define technical requirements and deliver shared goals.
Requirements
- Three to five years of professional software engineering experience.
- Proficiency in React, TypeScript, Ruby, Python, PostgreSQL, and SQL.
- Demonstrated ability to develop and launch complete full-stack features independently from creation to production rollout.
- Hands-on experience utilizing React and Next.js for componentizing interfaces and compiling production HTML.
- Expertise in HTML, CSS, and responsive email development focusing on accessibility and rendering fidelity.
- Familiarity with distributed systems and data engineering principles, including schema optimization and exposure to Airflow or dbt.
- Experience building and testing REST API integrations with secure, privacy-compliant data handling.
- Ability to write performant code, implement effective logging and metrics, and resolve system bottlenecks.
Qualifications
- Experience with search engine optimization initiatives, answer engine optimization for large language models, structured data, and Core Web Vitals.
- Familiarity with templating and personalization languages such as Liquid or AMPscript.
- Experience utilizing enterprise service provider platforms like Braze or Salesforce Marketing Cloud.
- Familiarity with quality assurance and email testing tools such as Litmus or Email on Acid.
- Testing experience with Jest, React Testing Library, Cypress, or Playwright.
- Experience working with big data technologies, NoSQL databases, and data warehousing platforms like Snowflake or Redshift.
- Background in building design systems or shared component libraries for marketing platforms.
Core Skills
Benefits
- Market-competitive compensation with a Canadian base salary range between $145,000 and $153,000 CAD.
- Eligibility for a new hire equity grant and annual equity refresh grants.
- Flex First remote work policy allowing employees to work from home, an office, or other locations.
Frequently Asked Questions
Is this a remote position?
Yes, this role operates under a Flex First remote work policy, though hiring is currently restricted to candidates based in Ontario, Alberta, British Columbia, and Nova Scotia.
What is the salary range for this role?
For candidates based in Canada, the base pay range is $145,000 to $153,000 CAD, with exact offers varying based on experience and location.
What employment type is this job?
The posting specifies full-time employment.
What level of experience is required?
The position requires three to five years of software engineering experience along with proficiency in React, TypeScript, Ruby, Python, PostgreSQL, and SQL.
Are additional financial incentives included beyond base pay?
Yes, the position is eligible for a new hire equity grant and annual equity refresh grants.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.