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NicheSr. Marketing Analyst (Brazil & Argentina ONLY)
Niche operates a digital school search platform featuring comprehensive directories, evaluations, and search utilities designed to connect students and families with educational institutions while assisting schools…
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About This Role
Niche operates a digital school search platform featuring comprehensive directories, evaluations, and search utilities designed to connect students and families with educational institutions while assisting schools in identifying prospective applicants. The organization is currently seeking a Senior Marketing Analyst to function as a senior individual contributor embedded within the analytics department. This position works closely alongside the marketing, growth, search engine optimization, and lifecycle operations units. The incumbent will take…
Job Description
Niche operates a digital school search platform featuring comprehensive directories, evaluations, and search utilities designed to connect students and families with educational institutions while assisting schools in identifying prospective applicants. The organization is currently seeking a Senior Marketing Analyst to function as a senior individual contributor embedded within the analytics department.
This position works closely alongside the marketing, growth, search engine optimization, and lifecycle operations units. The incumbent will take ownership of two distinct analytical domains encompassing business-to-business marketing pipeline assessment and consumer-facing growth registration measurements.
The ideal candidate possesses deep expertise in campaign attribution, traffic analysis, and data modeling while acting as a strategic consultant to leadership rather than solely maintaining reports. Please note that this opportunity is exclusively open to candidates residing in Argentina and Brazil, and all application materials must be submitted in English.
Responsibilities
- Establish the measurement framework for institutional marketing efforts by defining core performance metrics and reporting locations
- Analyze lead generation channels to evaluate conversion effectiveness and determine optimal demand generation investments
- Administer business-to-business attribution models within Marketo Measure and maintain data integration flows across Salesforce and Snowflake
- Monitor consumer registration funnel performance, acquisition channel attribution, and user platform engagement
- Assess paid acquisition cost efficiency and partner with growth marketing teams on media mix strategies
- Quantify organic search performance across distinct page types and monitor algorithmic impacts or traffic shifts
- Contribute directly to dbt models and self-serve metrics layers in coordination with data engineering teams
Requirements
- Bring at least five years of professional background in marketing analytics, growth analytics, or closely related data disciplines
- Demonstrate hands-on familiarity with consumer acquisition data, web analytics platforms, and paid media tools such as Google Analytics 4, Meta, or Google Ads
- Possess direct experience handling business-to-business pipeline metrics, multi-touch attribution, and customer lifecycle conversions
- Show practical proficiency working with customer relationship management systems and marketing automation software including Marketo and Salesforce
- Exhibit advanced programming skills in SQL to independently construct and troubleshoot complex database queries
- Apply data visualization tools such as Streamlit, Tableau, or Looker to build dashboards
- Reside in Argentina or Brazil
- Submit all application materials in English
Qualifications
- Earn a bachelor degree in business administration, data science, statistics, economics, marketing, or a related field
- Hold a master degree as an added advantage
- Gain familiarity with programming languages like Python or R
- Accumulate hands-on background regarding technical search engine optimization measurement and page-level organic performance
- Obtain previous exposure building semantic layers or self-serve metrics frameworks
- Possess prior career history within software-as-a-service, educational technology, marketplaces, or the broader education sector
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The position is remote, but the employer is exclusively recruiting applicants located in Argentina and Brazil.
What is the employment type?
The posting specifies that this is a full-time role.
What language must applications be written in?
The posting states that only applications and resumes written in English will be accepted.
What is the salary range for this position?
The salary is not stated in the job posting.
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