Remote opportunity at
TwilioSr. Marketing Strategy and Analytics Manager
Twilio is looking for a Sr. Marketing Strategy and Analytics Manager to act as an operational business partner for its Social Impact marketing team. Twilio builds…
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About This Role
Twilio is looking for a Sr. Marketing Strategy and Analytics Manager to act as an operational business partner for its Social Impact marketing team. Twilio builds communication solutions and supports developers and businesses globally with modern digital tools. In this remote position, the post-holder operates at the intersection of Go-To-Market strategy, marketing operations, and advanced data modeling. Key duties involve designing attribution engines, creating pipeline automation, and shaping investment frameworks…
Job Description
Twilio is looking for a Sr. Marketing Strategy and Analytics Manager to act as an operational business partner for its Social Impact marketing team. Twilio builds communication solutions and supports developers and businesses globally with modern digital tools. In this remote position, the post-holder operates at the intersection of Go-To-Market strategy, marketing operations, and advanced data modeling. Key duties involve designing attribution engines, creating pipeline automation, and shaping investment frameworks rather than just building standard reports. This role suits analytical strategists who want to translate deep technical data skills into concrete business decisions, as well as specialized marketers ready to own the entire marketing lifecycle from budget allocation to executive scorecards.
The company maintains a remote-first work environment, though occasional in-person gatherings, functional off-sites, and customer meetings may be required. Approximately 15 percent travel is anticipated for this position. Candidates must reside outside of certain restricted locations, as the employer has specific geographic hiring limits for this opening. Employment comes with competitive total rewards including healthcare, retirement contributions, and paid time off offerings.
Responsibilities
- Manage regular operating rhythms, quarterly pipeline generation targets, and marketing budget allocation frameworks alongside leadership
- Develop investment proposals, scenario models, and ROI forecasts to secure funding for new marketing initiatives
- Design and execute automated marketing triggers using Python or SQL notebooks to feed target accounts into sales workflows
- Oversee end-to-end pipeline attribution models across sales, marketing, and partner channels
- Establish account tiering and segmentation logic within Salesforce and 6sense or Segment to improve lead routing
- Partner with central data science teams on broader marketing frameworks while executing custom scenario analyses
- Maintain and update Looker, Tableau, and Salesforce reporting assets using GitHub version control
Requirements
- Minimum of five years of professional experience in marketing analytics, Go-To-Market strategy, revenue operations, or business intelligence within a high-growth B2B SaaS or technology company
- Advanced technical expertise in complex SQL and proficiency in Python or R
- Demonstrated experience building enterprise-grade executive scorecards and self-serve dashboards in Tableau and Looker
- Functional familiarity with Salesforce data architecture, campaign hierarchies, lead routing rules, and marketing automation systems
- Strong communication skills and experience collaborating directly with directors and vice presidents to guide operational decisions
Qualifications
- Experience using customer data platforms and intent tools such as Segment, 6sense, and Marketo
- Background in marketing modeling, multi-touch attribution, and customer lifetime value analyses
- Familiarity with Git and GitHub workflows for analytics version control
- Interest or prior background working in social impact, non-profit, or public sector technology spaces
Core Skills
Benefits
- Competitive pay
- Generous time off
- Ample parental and wellness leave
- Healthcare coverage
- Retirement savings program
- Eligibility to participate in the corporate equity plan and corporate bonus plan
Frequently Asked Questions
Is this position remote?
Yes, Twilio operates as a remote-first company, though this role requires approximately 15 percent travel for in-person team gatherings, off-sites, or customer meetings.
Are there geographic restrictions for hiring?
Yes. This position is not eligible to be hired in California, Connecticut, New Jersey, New York, Pennsylvania, Washington, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont, or Washington D.C., depending on specific regional exclusion lists noted in the posting.
What is the salary for this job?
The source posting provides specific estimated pay ranges depending on geographic location, such as $128,560 to $160,700 for certain states, $136,000 to $170,000 for others, and $151,120 to $188,900 for the San Francisco Bay Area.
What is the application deadline?
Applications are intended to be accepted until October 31, 2026, though this timeline may change based on business needs.
Sample Interview Questions
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