Staff Experience Designer

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About This Role

Instacart is looking for a Staff Experience Designer to join its Core Experience team and lead design initiatives across multiple in-app touchpoints for its online grocery ecosystem. Operating under a remote Flex First work model, the company connects millions of users with essential grocery and household goods through a four-sided marketplace serving consumers, shoppers, retailers, and advertisers. This high-impact position suits a seasoned design professional eager to shape end-to-end customer…

Job Description

Responsibilities

• Lead consumer-facing product experiences to build personalized user journeys and add value to the core grocery offering
• Develop end-to-end experience design briefs across various modalities, including agentic interfaces
• Craft narratives, value propositions, and naming conventions alongside strategy documents, storyboards, and internal decks
• Define experience frameworks mapping crucial user journeys like early repeat patterns, subscription adoption, and household management
• Establish information architecture, hierarchy, and content structures across surfaces to ensure customer comprehension
• Codify functional and emotional experiential principles and translate them into scalable interaction rules and content patterns
• Apply AI-assisted prototyping and concept development that align with the brand positioning and design system
• Design for pacing, visual clarity, and density across modules, carousels, and key placements
• Partner with or lead research efforts to uncover customer insights regarding shopping routines and lifecycle evolution
• Mentor cross-functional partners to encourage journey-led and emotion-focused thinking across project pods

Requirements

• Over 15 years of experience designing digital products and consumer-facing experiences across mobile and web
• Portfolio highlighting complex, multi-step journeys, end-to-end flows, and marketing channels including campaigns, CRM, and social
• Demonstrated fluency and depth in at least two design languages out of content design, visual design, UX product design, design strategy, and design research
• Strong focus on consistency, cohesion, continuity, comprehension, and attention to design system details
• Proven capability to collaborate with business and product leaders to guide multiple design disciplines through launches and executive reviews
• Exceptional communication skills with strengths in structured strategic storytelling, presentation design, and decision-making frameworks
• Experience navigating ambiguous environments and multi-stakeholder settings to align teams
• Proficiency in Figma and Google Slides, alongside an interest in generative tools like Claude Code, Cursor, Loveable, and ChatGPT

Qualifications

• Background in designing for e-commerce, marketplaces, grocery, CPG, or membership and subscription products
• Experience shaping onboarding, retention, and activation journeys that build long-term loyalty and personalization
• Familiarity with domains such as meal planning, health goals, nutrition, allergy management, and household grocery behavior
• Experience designing high-visibility surfaces like personalized feeds, home pages, and merchandising placements
• History of evolving large-scale design systems while accommodating AI- and human-produced flows
• Experience influencing outcomes and working with distributed teams across time zones without direct authority

Core Skills

Benefits

• Market-competitive compensation dependent on permanent work location
• New hire equity grant along with annual refresh grants
• Flex First remote work policy allowing employees to choose their work location

Frequently Asked Questions

Sample Interview Questions

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