Remote opportunity at
LastPassStaff GTM Process Analyst
LastPass is seeking a remote Staff GTM Process Analyst to oversee the systems powering inbound and product-led growth. Reporting directly to the Director of RevOps Technology…
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About This Role
LastPass is seeking a remote Staff GTM Process Analyst to oversee the systems powering inbound and product-led growth. Reporting directly to the Director of RevOps Technology and Process, this role anchors the Marketing Operations team by acting as the primary administrator for the marketing technology stack. The person in this position will partner closely with Demand Generation, Sales, Revenue Operations, Data, Analytics, IT, and Business Systems. This opportunity is ideal…
Job Description
LastPass is seeking a remote Staff GTM Process Analyst to oversee the systems powering inbound and product-led growth. Reporting directly to the Director of RevOps Technology and Process, this role anchors the Marketing Operations team by acting as the primary administrator for the marketing technology stack. The person in this position will partner closely with Demand Generation, Sales, Revenue Operations, Data, Analytics, IT, and Business Systems.
This opportunity is ideal for professionals who enjoy complex problem-solving in a fast-paced environment and want to drive operational scale. Key duties involve managing Marketo configuration, developing lead and product-led growth scoring models, maintaining CRM integrations, and executing continuous funnel optimization. LastPass builds browser-based secure access solutions that help global organizations and individuals manage credentials and protect against unapproved applications.
Responsibilities
- Configure, troubleshoot, and optimize Marketo instances including lifecycle automation and event-based logic
- Manage lead and product-led growth scoring models alongside routing logic for sales teams
- Oversee integrations between Marketo, Salesforce, and other go-to-market tools to maintain data accuracy and sync health
- Partner with Web and Demand Generation teams to capture top-of-funnel signals and build audience segmentation
- Monitor inbound funnel performance and conversion metrics to identify root causes and drive improvements
- Translate business and privacy requirements into functional specifications and user stories for end-to-end execution
- Perform fit-gap analyses on current workflows and recommend scalable technological solutions
- Administer the go-to-market tool stack, manage user permissions, and test automation or artificial intelligence approaches
Requirements
- Experience in Marketing Operations, Marketing Systems, or Go-To-Market Operations within a B2B SaaS environment
- Hands-on administrative background with Marketo workflows, lifecycle stages, scoring, routing, and Salesforce integration
- Working knowledge of Salesforce CRM concepts and cross-system data flows
- Proficiency in SQL for data analysis, validation, and issue resolution
- Ability to independently manage techno-functional deliverables across requirements, design, testing, and deployment
Qualifications
- Educational background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
- Background in lifecycle marketing, audience segmentation, and marketing automation workflows
Core Skills
Benefits
- Competitive salary ranging from USD 131,200 to 147,000 per year
- Flexible paid time off policies including quarterly self-care days and volunteer days
- Parental leave
- Comprehensive health coverage including dependents
- Home office setup support and a remote work stipend
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities with an annual learning stipend
- Peer-to-peer recognition programs and Employee Assistance Program access
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, LastPass operates with a remote-first culture for this role.
What is the salary range for the Staff GTM Process Analyst?
The annual pay range is USD 131,200 to 147,000, determined by factors such as geographic market location, knowledge, skills, and experience.
Who does this role report to?
The position reports to the Director of RevOps Technology and Process.
What core technologies will I work with?
You will primarily administer and manage Marketo, Salesforce CRM, and other integrated go-to-market tools.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.