Remote opportunity at
ScholarshipOwlTraffic (User Acquisition) Team Lead
ScholarshipOwl, the largest scholarship marketplace in the United States connecting Gen Z students with private scholarships and partner brands, seeks a Traffic Team Lead / User…
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About This Role
ScholarshipOwl, the largest scholarship marketplace in the United States connecting Gen Z students with private scholarships and partner brands, seeks a Traffic Team Lead / User Acquisition Team Lead. Operating remotely, this full-time role requires a hybrid player-coach approach to drive user acquisition across affiliate networks and paid search channels (PPC). The position involves balancing strategic leadership with direct tactical execution, managing financial allocations, analyzing campaign analytics, and directing a…
Job Description
ScholarshipOwl, the largest scholarship marketplace in the United States connecting Gen Z students with private scholarships and partner brands, seeks a Traffic Team Lead / User Acquisition Team Lead. Operating remotely, this full-time role requires a hybrid player-coach approach to drive user acquisition across affiliate networks and paid search channels (PPC). The position involves balancing strategic leadership with direct tactical execution, managing financial allocations, analyzing campaign analytics, and directing a dedicated growth team.
This opportunity is designed for an analytical performance marketer with a strong background in funnel economics, attribution auditing, fraud detection, and team mentorship. The ideal candidate will take full ownership of scaling multi-channel acquisition budgets, optimizing conversion rates, and improving predictability. Key duties include guiding daily ad operations, negotiating affiliate agreements, monitoring performance metrics like ROAS and LTV, and collaborating transparently with peer stakeholders across the organization.
Responsibilities
- Manage, develop, and coach a dedicated team of PPC and Affiliate Managers while serving as a hands-on player-coach
- Conduct structured performance reviews and establish clear priorities, KPIs, and testing roadmaps
- Communicate performance updates, risks, and projections to adjacent team leads and relevant stakeholders
- Allocate and manage multi-channel acquisition budgets dynamically across affiliate networks and PPC based on real-time ROAS, CAC, and LTV
- Oversee daily execution including PPC bidding, creative testing, affiliate deal negotiation, and scaling new traffic streams
- Calculate and forecast full-funnel conversion rates, payback periods, and acquisition unit economics
- Ensure tracking platform accuracy across tools like GA4, Mixpanel, and TUNE while filtering out bot activity, click fraud, and budget waste
Requirements
- Minimum of three years of professional performance marketing or user acquisition experience
- At least one year of hands-on PPC experience
- At least one year of hands-on affiliate management experience
- At least one year of experience leading or managing a traffic or growth team
- Proven capability to balance leadership and coaching with direct tactical execution and data analysis
- Track record of managing meaningful acquisition budgets and making disciplined capital allocation choices
- Working familiarity with PPC management, keyword bidding, creative testing, and media optimization
- Understanding of affiliate partner economics, deal structuring, and the broader UA ecosystem
- Deep knowledge of full-funnel metrics including CAC, CPA, conversion rates, payback periods, ROAS, and LTV
- Ability to diagnose traffic quality issues, attribution hijacking, bot traffic, and poor targeting
- Direct experience with product analytics tools and affiliate tracking platforms such as TUNE, Affise, Everflow, GA4, and Mixpanel
- Quantitative background capable of querying data, segmenting performance, and finding growth opportunities
Qualifications
- Proficiency in writing SQL queries to independently aggregate and analyze raw data
- Basic programming or scripting skills for workflow automation
- Experience creating custom dashboards or automated reporting solutions
- Familiarity with structured experimentation frameworks and multi-touch attribution models
- Experience deploying modern AI prospecting tools, web scrapers, or LLMs for copy and data analysis
- Background in scaling PPC and affiliate acquisition simultaneously
- History of finding, validating, and scaling brand-new acquisition channels from scratch
- Industry experience within EdTech, freemium subscription models, lead generation, or Gen Z consumer marketplaces
- Active personal network of affiliate partners, direct publishers, and traffic brokers
- History of attending relevant industry conferences to build commercial partnerships
- Degree or professional qualification in Data, Statistics, Economics, Business, Marketing, or a related field
Core Skills
Benefits
- Fully remote work environment with a global team
- Unlimited paid time off
- Computer upgrade budget up to $1,600
- Workspace upgrade program up to $800 for home office setup
- Monthly coworking allowance of $200
- Owl Shine Program featuring monthly employee recognition and awards
- Support for continuous learning, career growth, and experimentation
- Annual global off-site events
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the role is fully remote, allowing individuals to work from anywhere in the world.
What is the employment type?
This is a full-time position.
What is the salary for this role?
The salary is not stated in the job posting.
What kind of experience is required?
Candidates must have at least three years of professional performance marketing experience, which includes a minimum of one year in a hands-on PPC role, one year in affiliate management, and one year leading a growth or traffic team.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.