Remote opportunity at
PendoVP, Growth Marketing
Pendo is seeking a remote Vice President of Growth Marketing located in the United States to lead its entire growth engine. Founded in 2013 by former…
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About This Role
Pendo is seeking a remote Vice President of Growth Marketing located in the United States to lead its entire growth engine. Founded in 2013 by former product managers, Pendo builds software solutions designed to understand and improve product success, backed by investors such as Battery Ventures, Salesforce Ventures, Spark Capital, and Meritech. In this leadership role, you will oversee demand generation, marketing analytics, website performance, experimentation systems, lifecycle programs, and…
Job Description
Pendo is seeking a remote Vice President of Growth Marketing located in the United States to lead its entire growth engine. Founded in 2013 by former product managers, Pendo builds software solutions designed to understand and improve product success, backed by investors such as Battery Ventures, Salesforce Ventures, Spark Capital, and Meritech. In this leadership role, you will oversee demand generation, marketing analytics, website performance, experimentation systems, lifecycle programs, and product-led growth initiatives.
This position suits an experienced builder who thrives in ambiguity and values an AI-forward approach to execution. You will act as a strategic advisor, partnering closely with sales, product, the Chief Marketing Officer, and the Chief Revenue Officer to allocate budgets, drive pipeline creation, and optimize the buyer journey. The compensation for this role ranges from USD 305,000 to USD 330,000 per year, accompanied by comprehensive benefits including a strong 401(k) match, equity, flexible time off, and employer-heavy health coverage.
Responsibilities
- Manage demand generation strategy across paid search, paid social, SEO/GEO, and content-driven acquisition
- Partner with sales and product teams on pipeline handoff, conversion, activation, and growth features
- Oversee marketing website performance, conversion rate optimization, experimentation, and demo experiences
- Collaborate on paid creative strategy and evergreen campaign assets
- Build and maintain attribution models, dashboards, and reporting to guide budget efficiency
- Establish a testing culture across acquisition, onboarding, and lifecycle channels
- Lead and develop a cross-functional growth organization spanning demand generation, analytics, and website operations
- Drive activation, onboarding, retention, and expansion programs to support product adoption
Requirements
- Possess twelve or more years of professional experience in growth, demand generation, or revenue marketing within B2B SaaS
- Demonstrate a track record of owning demand generation across paid search, paid social, and SEO with measurable pipeline outcomes
- Show direct experience managing marketing analytics, attribution, and website performance or conversion optimization
- Exhibit strong analytical and systems-thinking skills to build measurement infrastructure and guide investment decisions
- Display a proven ability to lead cross-functional teams and influence stakeholders across product, marketing, sales, and customer success
- Provide excellent communication skills capable of setting priorities for both executives and operators
Qualifications
- Background in product analytics, digital adoption, or developer and product tools companies
- Experience scaling growth in hybrid self-serve and enterprise environments
- Familiarity with Salesforce, Omni, Clari, or alternative AI-driven revenue analytics tools
Core Skills
Benefits
- Competitive employer-heavy health coverage with zero-dollar premium options
- Strong 401(k) match
- Equity offerings
- Flexible time off
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the VP, Growth Marketing role?
The expected salary range for candidates performing this role in the United States is USD 305,000 to USD 330,000 per year.
Is this position remote?
Yes, this role is remote for candidates located in the United States.
What level of experience is required for this position?
Applicants must have 12 or more years of experience in growth, demand generation, or revenue marketing within B2B SaaS.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.