Remote opportunity at
WpromoteVP, Integrated Media Activation Strategy
Wpromote is seeking a VP, Integrated Media Activation Strategy to serve as a key individual contributor focused on new business. In this position, you will connect…
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About This Role
Wpromote is seeking a VP, Integrated Media Activation Strategy to serve as a key individual contributor focused on new business. In this position, you will connect high-level enterprise strategies with tactical execution across programmatic, paid search, paid social, video, traditional media, and emerging channels. This role requires partnering across departments including client strategy, creative, media, and data analytics to lead high-stakes pitches, develop innovative media partnerships, and guide newly acquired…
Job Description
Wpromote is seeking a VP, Integrated Media Activation Strategy to serve as a key individual contributor focused on new business. In this position, you will connect high-level enterprise strategies with tactical execution across programmatic, paid search, paid social, video, traditional media, and emerging channels. This role requires partnering across departments including client strategy, creative, media, and data analytics to lead high-stakes pitches, develop innovative media partnerships, and guide newly acquired accounts through their initial transition.
This is a remote position that can be performed in most states across the United States, though office hubs are available in New York and Los Angeles for optional in-person collaboration and events. Wpromote operates as a recognized digital agency that prioritizes work-life balance and comprehensive team support. The role suits an experienced media leader capable of moving between executive-level discussions and tactical execution while challenging standard approaches to media investment.
Responsibilities
- Translate complex enterprise strategies into actionable, cohesive activation plans across multiple channels including paid search, paid social, programmatic, video, and emerging formats
- Lead integrated media activation strategy during high-profile enterprise pitches and present recommendations to senior stakeholders
- Design full-funnel media investment strategies that balance brand-building and performance goals while optimizing cross-channel budget allocation
- Identify and activate unique media opportunities beyond traditional channels, such as custom partnerships, sports sponsorships, experiential activations, and influencer collaborations
- Build relationships with data, technology, platform, and media partners to unlock innovative opportunities and capabilities for clients
- Collaborate with creative, audience, communications, and strategy teams to formulate breakthrough media concepts
- Partner with data strategy and analytics teams to establish measurement frameworks addressing brand impact, incrementality, and performance outcomes
- Provide strategic leadership during the first 45 days of a new business win to ensure a seamless transition from pitch strategy to execution
- Work alongside client strategy and channel leadership to uncover opportunities for incremental investment and broader client growth
- Develop scalable playbooks, activation frameworks, and best practices to improve cross-channel execution quality
- Coach and mentor media leaders across biddable and non-biddable channels to strengthen integrated planning capabilities
Requirements
- Over 10 years of experience in media planning, buying, activation, or integrated media strategy within an advertising agency setting
- Extensive hands-on experience bridging in-platform execution with holistic media strategy across diverse media platforms
- Demonstrated ability to lead integrated media strategies for large enterprise clients across multiple industries
- Deep expertise spanning both biddable media channels and traditional or direct-buy media
- Proven background translating high-level audience, brand, and communications strategies into cross-channel tactical plans
- Strong understanding of full-funnel media investment principles and performance accountability metrics
- Experience managing new business pitches for enterprise clients, including narrative building and executive presentations
- Commercial acumen with experience expanding existing client relationships through strategic partnerships and media investment
- Exceptional storytelling, presentation, and executive presence skills
Qualifications
- Experience building, launching, or scaling an integrated media planning, strategic partnerships, or media innovation function
- Familiarity with advanced measurement methodologies including marketing mix modeling, brand lift studies, incrementality testing, and cross-channel effectiveness
- Background in developing first-to-market media partnerships, innovative investment models, or custom activations
- Experience constructing agency-wide operational frameworks, integrated media playbooks, or cross-functional processes
- An established network of publishers, media owners, and technology industry relationships
Core Skills
Benefits
- Remote-first culture with work from anywhere options
- Unlimited paid time off
- Extended winter holiday break
- Flexible schedules
- 100% paid parental leave
- 401(k) matching
- Medical, dental, vision, life, and pet insurance
- Sponsored life insurance
- Short-term disability insurance and voluntary insurance options
- Annual ClassPass credits
- Annual performance bonus eligibility
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role offers a remote-first culture and can be performed from most states within the US, though optional office hubs are located in Los Angeles and New York.
What is the salary range for this role?
The anticipated annual salary ranges from $210,000 to $235,000, alongside an annual performance bonus and benefits package.
How much experience is required?
Candidates must have over 10 years of experience in media planning, buying, activation, or integrated media strategy within an advertising agency environment.
Does the company provide immigration sponsorship for this position?
No, this position is not eligible for immigration sponsorship.
Sample Interview Questions
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