Remote opportunity at
FivetranWeb Strategy & Optimization Lead
Fivetran and dbt Labs form a combined organization delivering a unified data infrastructure layer that helps enterprises automate data movement, transformation, and analytics. The company is…
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About This Role
Fivetran and dbt Labs form a combined organization delivering a unified data infrastructure layer that helps enterprises automate data movement, transformation, and analytics. The company is currently looking for a Web Strategy & Optimization Lead to act as the primary authority on web growth marketing. This senior individual contributor position bridges big-picture strategy with hands-on execution, overseeing critical digital properties such as Fivetran.com and getdbt.com. This role suits an experienced…
Job Description
Fivetran and dbt Labs form a combined organization delivering a unified data infrastructure layer that helps enterprises automate data movement, transformation, and analytics. The company is currently looking for a Web Strategy & Optimization Lead to act as the primary authority on web growth marketing. This senior individual contributor position bridges big-picture strategy with hands-on execution, overseeing critical digital properties such as Fivetran.com and getdbt.com.
This role suits an experienced professional who can balance high-level planning with tactical work like drafting requirements, examining data, and deploying experiments. Daily operations involve close collaboration with design, product marketing, demand generation, engineering, analytics, and leadership groups to boost acquisition, conversion rates, and pipeline generation. The position requires implementing structured testing frameworks while keeping pace with modern web developments.
While the original source notes hybrid attendance requirements for a Philadelphia office, the job board listing notes the position is remote. Fivetran offers a competitive compensation framework and comprehensive employee benefits including full health coverage, stock options, and paid time off.
Responsibilities
- Develop and execute long-term web growth strategies for Fivetran.com and getdbt.com to align with organizational goals.
- Manage major web projects from initial planning and requirements documentation through deployment, optimization, and metric analysis.
- Build and execute experimentation schedules focusing on the homepage, navigation, pricing pages, and signup funnels.
- Draft thorough business requirements documents to direct cross-functional implementation teams.
- Analyze user behavior, market trends, and metrics to find conversion and acquisition opportunities.
- Collaborate with design and engineering peers to turn strategic plans into functioning digital experiences.
- Mentor team members and act as a subject matter expert for web growth marketing practices.
Requirements
- Proven background in creating and implementing long-term web growth plans that generate measurable pipeline and conversion results.
- Experience blending high-level strategy with daily execution across the complete project lifecycle.
- Expertise in conversion rate optimization, behavioral analytics, and translating data into actionable steps.
- Demonstrated ability to lead cross-functional groups and secure alignment from senior stakeholders.
- Strong prioritization capabilities to assess business impact and technical feasibility.
Qualifications
- Background in marketing technical B2B SaaS, developer-oriented goods, or enterprise software.
- Familiarity with leveraging artificial intelligence to streamline marketing operations.
- Track record of establishing repeatable best practices and mentoring teammates.
Core Skills
Benefits
- 100 percent employer-paid medical insurance
- Generous paid time off, flexible vacation policies, sick time, and parental leave
- Paid holidays featuring a year-end Global Week of Rest and volunteer days
- RSU stock grants
- Professional development and training resources
- Monthly cell phone stipend
- Access to a dedicated mental health support platform offering coaching and therapy
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
The position is full-time.
Is this job remote?
The listing designates the remote status as remote.
What is the salary for this position?
The exact salary is not stated in the source text, though a pay range of $148,850.50 to $186,063 USD is mentioned for the role level.
What technologies will be used in this role?
The tech stack includes Webflow, Sanity, Optimizely, Google Analytics GA4, Amplitude, Looker, Microsoft Clarity, Jira, Figma, and Excel or Google Sheets.
Sample Interview Questions
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