Hybrid opportunity at
ToastBrand Experience Designer, Consumer
Toast is expanding into the business-to-consumer market and seeking a Brand Experience Designer to establish a consumer-facing brand for millions of diners. This position suits an…
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About This Role
Toast is expanding into the business-to-consumer market and seeking a Brand Experience Designer to establish a consumer-facing brand for millions of diners. This position suits an experienced designer who wants to shape a growing brand identity across both product and marketing touchpoints. Operating within a small, ambitious consumer design team that functions like an internal startup, the role involves close collaboration with product designers, product managers, engineers, marketing partners, and…
Job Description
Toast is expanding into the business-to-consumer market and seeking a Brand Experience Designer to establish a consumer-facing brand for millions of diners. This position suits an experienced designer who wants to shape a growing brand identity across both product and marketing touchpoints.
Operating within a small, ambitious consumer design team that functions like an internal startup, the role involves close collaboration with product designers, product managers, engineers, marketing partners, and growth teams. The employer utilizes dining and guest data alongside artificial intelligence tools to make dining discovery, booking, and payment more personal and frictionless.
The base salary range spans from USD 149,000 to USD 304,000 per year, determined by geographic zone, skills, and experience. Additional total rewards components include cash compensation, equity, and benefits.
Responsibilities
- Evolve the consumer brand into a complete, living identity system covering visual language, voice, tone, motion, illustration, photography, and guiding principles
- Partner with product designers to integrate the brand into user onboarding, empty states, celebrations, loyalty moments, transitions, sound, and haptics
- Manage the expressive layer of the shared product design system including typography, color, motion, and illustration
- Set creative direction for marketing and growth initiatives across launch campaigns, paid and social media, lifecycle email and push notifications, app stores, and partner touchpoints
- Define consumer brand visibility in physical restaurant environments across POS systems, handheld devices, kiosks, receipts, and host stands
- Lead and execute hands-on design work ranging from Figma files to motion tools and code prototyping
- Utilize AI tools to explore design directions, test variations, and build unglamorous surfaces like lifecycle emails and empty states
Requirements
- Minimum of 8 years of experience in brand design for consumer products
- Demonstrated portfolio showcasing a built or evolved consumer brand applied across both product and marketing
- Experience working inside a product design team with understanding of design systems and component thinking
- Expertise in Figma including variables, components, and tokens
- Fluency in a motion tool such as After Effects or Rive
- Comfort prototyping brand moments in code and discussing tokens, transitions, and haptics with engineers
Core Skills
Benefits
- Competitive compensation including base salary ranging from USD 149,000 to USD 304,000 per year
- Cash compensation components such as overtime, bonus, or commissions if eligible
- Equity offerings
- Comprehensive benefits programs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Brand Experience Designer, Consumer role?
The base salary ranges from USD 149,000 to USD 304,000 per year, with the exact starting pay determined by skills, experience, and geographic location.
What are the remote work options for this position?
The job posting states the location options as US remote, Boston hybrid, or New York hybrid, with Eastern Standard Time preferred.
What is the required level of experience?
Candidates must have 8 or more years of experience in brand design for consumer products, backed by a portfolio showing a brand they built or meaningfully evolved.
What type of employment is this?
The posting specifies that this is a full-time employment opportunity.
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