Opportunity at
SwiggyContent Lead
Swiggy is hiring an on-site Content Lead to guide creative strategy and manage food and beverage content efforts. This position centres on producing engaging written material…
Career Tools
About This Role
Swiggy is hiring an on-site Content Lead to guide creative strategy and manage food and beverage content efforts. This position centres on producing engaging written material for Instagram, keeping up with revenue and engagement goals, and overseeing a team of creative professionals to foster their career development. The role requires tracking the dynamic food scene in Chandigarh, covering everything from casual street food vendors to fine dining establishments. Selected candidates…
Job Description
Swiggy is hiring an on-site Content Lead to guide creative strategy and manage food and beverage content efforts. This position centres on producing engaging written material for Instagram, keeping up with revenue and engagement goals, and overseeing a team of creative professionals to foster their career development.
The role requires tracking the dynamic food scene in Chandigarh, covering everything from casual street food vendors to fine dining establishments. Selected candidates will participate in industry tastings, events, and openings while partnering closely with production and post-production units to unify written and visual messaging. Applicants must also maintain active connections across the food and beverage industry, including public relations representatives, brand teams, chefs, and restaurant owners.
Responsibilities
- Lead creative strategy for the platform to fulfill revenue and engagement metrics using food and beverage content on Instagram
- Partner with production and post-production departments to blend written copy with visual assets
- Adhere to strict content calendars and maintain a consistent publication schedule
- Experience Chandigarh's culinary scene directly by visiting street food stalls, upscale restaurants, food events, tastings, and grand openings
- Build and preserve relationships with industry stakeholders like PR teams, marketing staff, brand groups, chefs, and restaurant owners
- Review Instagram analytics to measure the success of different post types and adjust tactics accordingly
- Supervise, mentor, and support the internal growth of a creative team
Requirements
- Possess a minimum of 3 years of professional writing experience across digital or print food and lifestyle platforms
- Demonstrate a passion for food along with an in-depth familiarity with Chandigarh's culinary environment
- Show strong writing and communication capabilities alongside an instinctive design sensibility and appreciation for original content
- Maintain up-to-date knowledge regarding Instagram features, industry trends, and operational best practices
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and work model for the Content Lead role?
The position is on-site and involves engaging with Chandigarh's food scene, including local events and restaurants.
What experience is required to apply?
Candidates must have at least three years of writing experience for digital or print lifestyle or food platforms.
What are the main duties of this position?
Responsibilities include directing creative strategy, writing Instagram content, analyzing post performance, building industry relationships, and mentoring a creative team.
Is the salary specified in the job posting?
The posting does not specify salary details.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.