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TideCRM Manager – Subscriptions
Tide is seeking an experienced CRM professional to join its Paid Plans customer relationship management team in Hyderabad. The company provides business accounts and digital administrative…
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About This Role
Tide is seeking an experienced CRM professional to join its Paid Plans customer relationship management team in Hyderabad. The company provides business accounts and digital administrative tools to over two million small and medium-sized enterprise members worldwide across multiple countries. In this position, the selected individual will take charge of designing and executing lifecycle marketing strategies tailored to subscription products, aiming to boost customer retention and long-term value. This role…
Job Description
Tide is seeking an experienced CRM professional to join its Paid Plans customer relationship management team in Hyderabad. The company provides business accounts and digital administrative tools to over two million small and medium-sized enterprise members worldwide across multiple countries. In this position, the selected individual will take charge of designing and executing lifecycle marketing strategies tailored to subscription products, aiming to boost customer retention and long-term value.
This role suits professionals with a strong background in recurring revenue business models and marketing automation platforms. Working within a collaborative marketing unit, the CRM Manager will leverage data analytics and predictive modeling to refine user segmentation, personalize communications, and minimize churn. Key collaborators for this position include the sales, product, and marketing departments, ensuring alignment on company-wide growth targets and cross-functional initiatives.
Tide promotes a flexible work model that combines remote work options with collaborative office hubs, alongside an international environment. Employees benefit from private family health insurance, comprehensive leave policies including parental and sabbatical options, mental wellbeing support, professional development budgets, and home office setup assistance.
Responsibilities
- Plan and execute CRM strategies for subscription products in alignment with growth targets
- Utilize advanced data analytics to refine audience segmentation and personalize communications
- Implement targeted campaigns to optimize performance and maximize customer lifetime value
- Apply predictive modeling and behavioral analytics to proactively lower customer churn
- Partner closely with marketing, sales, and product teams to harmonize initiatives with company goals
- Drive cross-functional projects to elevate customer experience and expand subscription revenue
- Design and oversee customer advocacy and loyalty programs to strengthen brand retention
Requirements
- Minimum of three years of CRM experience, ideally within a subscription-based company
- Familiarity with subscription billing systems and customer databases
- Demonstrated background in CRM analytics, audience segmentation, and predictive modeling
- Thorough knowledge of CRM and marketing automation technologies
- Solid project management and strategic thinking abilities
- Proficiency in spoken and written English
- Strong communication and stakeholder management capabilities
- Experience with tools such as Salesforce, GSuite, Looker, and Jira
Core Skills
Benefits
- Generous annual leave allowance in addition to bank holidays
- Paid parental leave covering maternity, paternity, and adoption
- Extended paid and unpaid sabbatical options following milestone years
- Private family health insurance with outpatient department coverage and top-up choices
- Accidental and life insurance protection
- Access to mental health therapy sessions, meditation courses, and wellbeing workshops
- Paid annual days dedicated to volunteering and personal growth
- Annual learning and development budget for books, courses, and coaching
- Ability to work from abroad for up to 90 days annually under the Work Outside the Office policy
- Financial contribution toward setting up a home office
- Laptop ownership program allowing you to keep old devices upon replacement
- Office refreshments including snacks, coffee, tea, and lunch
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
This position is based in Hyderabad, where Tide operates a technology centre.
What is the employment type?
The posting specifies full-time employment.
What experience is required for this role?
Candidates must have at least three years of CRM experience, preferably within subscription-based businesses, along with strong analytics and marketing automation skills.
What is the salary for this position?
The job posting does not specify a salary.
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