Hybrid opportunity at
MableCRM Specialist - Engagement and Adoption
Mable is hiring a full-time CRM Specialist to build and refine customer journeys that lift engagement, growth and retention. It is a hybrid position with a…
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About This Role
Mable is hiring a full-time CRM Specialist to build and refine customer journeys that lift engagement, growth and retention. It is a hybrid position with a reporting line into the Senior Manager, Engagement and Adoption. The team, Engagement and Retention, is part of Growth. Mable is a healthtech platform that connects Australians living with disability and older adults to support workers. The specialist designs and improves automated lifecycle journeys by…
Job Description
Mable is hiring a full-time CRM Specialist to build and refine customer journeys that lift engagement, growth and retention. It is a hybrid position with a reporting line into the Senior Manager, Engagement and Adoption. The team, Engagement and Retention, is part of Growth. Mable is a healthtech platform that connects Australians living with disability and older adults to support workers.
The specialist designs and improves automated lifecycle journeys by drawing on segmentation, behavioural triggers and customer data. Messages travel through inboxes, text, push notifications and in-app placements, with the aim of delivering the correct message at the correct moment in each customer's lifecycle. The role collaborates with product, marketing and data colleagues to measure and enhance journey performance.
Everyday tasks include building and monitoring campaigns and automations, hitting delivery dates with business stakeholders, reporting outcomes, and applying data and feedback to sharpen campaigns. The specialist prepares variants and runs A/B tests, develops personalisation and segmentation strategies for priority audiences, maintains lifecycle maps and process documents, and tracks martech developments.
The posting asks for at least two years of practical experience running or building CRM campaigns, and experience with marketing automation and customer engagement platforms, where Braze knowledge is preferred. Comfort with Google Workspace and collaboration tools such as Jira, Miro and Confluence is desirable. Attention to detail, communication, time management and the use of AI tools to speed up routine work are also valued.
Responsibilities
- Set up automations that run across inboxes, texts, push alerts and in-app messages
- Run, monitor and measure CRM campaigns and report on their results
- Deliver campaigns and automation builds on schedule alongside business stakeholders
- Sharpen campaigns with insight from current and earlier work
- Prepare A/B test variants and carry out test plans
- Develop personalisation and segmentation strategies for priority customer audiences
- Own lifecycle maps and process documentation
Requirements
- Two or more years of practical experience managing, running and improving CRM campaigns or builds
- Experience with marketing automation and customer engagement platforms, with Braze preferred
- Attention to detail, and strong communication and stakeholder skills
- Strong time management
- Enthusiasm for technology and for making a meaningful difference to people's lives
Qualifications
- Proficiency with Google Workspace and collaboration tools such as Jira, Miro and Confluence (desirable)
- Ability to use AI tools for routine tasks and to speed up execution
Core Skills
Benefits
- Parental leave of 14 weeks for the main carer and 6 weeks for the second carer, plus super
- Hybrid arrangement that splits time between the office and home
- An additional paid day off each quarter, for personal use
- A floating public holiday that can be used for a meaningful day of the employee's choosing
- A reward and recognition scheme that highlights strong performance
- Development through seasoned industry specialists and on-the-job growth
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the work arrangement?
The listing shows a hybrid, full-time role. The posting does not state a city.
What experience is asked for?
The posting asks for at least two years of practical CRM campaign or build experience.
Which platforms are preferred?
Braze experience is preferred. Familiarity with Google Workspace, Jira, Miro and Confluence is desirable.
Is a salary stated?
The posting does not specify a salary.
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