On-site opportunity at
LalamoveCustomer Lifecycle Associate
This full-time, on-site Customer Lifecycle Associate role focuses on user growth, retention and engagement for the Lalamove app. The job spans the user journey from first…
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About This Role
This full-time, on-site Customer Lifecycle Associate role focuses on user growth, retention and engagement for the Lalamove app. The job spans the user journey from first order through to win-back of dormant users, running CRM messages and in-app content, managing partnerships and growing the referral programme. It suits an analytical, self-starting marketer with CRM and CMS experience and a record of managing incentive budgets with clear return on investment.
Job Description
This full-time, on-site Customer Lifecycle Associate role focuses on user growth, retention and engagement for the Lalamove app. The job spans the user journey from first order through to win-back of dormant users, running CRM messages and in-app content, managing partnerships and growing the referral programme.
It suits an analytical, self-starting marketer with CRM and CMS experience and a record of managing incentive budgets with clear return on investment.
Responsibilities
- Manage the user lifecycle from activation through retention and reactivation using cohort analysis
- Create and deploy CRM messages, push notifications, SMS flows and in-app content
- Build partnerships and manage the in-app referral programme
- Analyse promotion and discount performance and report insights to executives
Requirements
- Two to three years in growth, lifecycle or CRM roles
- Hands-on experience with RFM modelling and cohort analysis
- Working knowledge of CRM and marketing automation tools
- Experience owning promotion or incentive budgets with ROI accountability
Qualifications
- Experience with CMS platforms for landing pages and conversion tracking
- Background in a consumer app, ride-hailing, logistics or e-commerce setting is preferred
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the job on-site?
The posting lists it as on-site work.
What experience is required?
Candidates should have two to three years in growth, lifecycle or CRM roles, ideally in a consumer app or logistics setting.
Does the posting mention salary?
The posting does not specify a salary.
Sample Interview Questions
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