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EnableCompDemand Generation Manager (REMOTE)
EnableComp is seeking a Demand Generation Manager to lead multi-channel marketing campaigns and content creation. The company specializes in complex revenue cycle intelligence, utilizing proprietary technology…
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About This Role
EnableComp is seeking a Demand Generation Manager to lead multi-channel marketing campaigns and content creation. The company specializes in complex revenue cycle intelligence, utilizing proprietary technology to assist hospitals nationwide with revenue recovery and claims management. Recognized as a top specialty provider, EnableComp focuses on relieving administrative burdens so healthcare organizations can concentrate on patient care. In this individual contributor role reporting to the Vice President of Marketing, the Demand…
Job Description
EnableComp is seeking a Demand Generation Manager to lead multi-channel marketing campaigns and content creation. The company specializes in complex revenue cycle intelligence, utilizing proprietary technology to assist hospitals nationwide with revenue recovery and claims management. Recognized as a top specialty provider, EnableComp focuses on relieving administrative burdens so healthcare organizations can concentrate on patient care.
In this individual contributor role reporting to the Vice President of Marketing, the Demand Generation Manager will take charge of building and scaling the company's growth marketing engine. As the organization's inaugural dedicated content hire, this professional will craft compelling materials such as blog posts, electronic guides, landing pages, and email nurture sequences. The position involves collaborating closely with product marketing, sales development, event marketing, and revenue operations engineering teams to achieve pipeline objectives. Candidates should possess strong writing proficiency, analytical skills, and familiarity with marketing automation platforms.
Responsibilities
- Plan and execute multi-channel growth campaigns utilizing paid social, search engine marketing, email, and organic channels
- Manage marketing-sourced pipeline targets and track budget spend against return on investment
- Create end-to-end funnel content including blogs, guides, landing pages, and nurture email copy
- Build and oversee lead nurture email programs and workflows within HubSpot
- Coordinate with the go-to-market engineer on campaign automation and data routing requirements
- Partner with event marketing to align webinar and conference promotion strategies with pipeline objectives
- Collaborate with product marketing to ensure messaging reflects current positioning
- Coordinate with the sales development function to evaluate lead handoff quality and conversion tracking
- Analyze performance metrics to optimize acquisition costs, conversion rates, and marketing-qualified lead volume
Requirements
- Three to five years of background in growth marketing, demand generation, or related business-to-business marketing functions
- Hands-on expertise using customer relationship management systems and marketing automation software
- Proficiency in drafting independent written content such as blog entries, email sequences, and web copy
- Strong analytical capability to interpret campaign data and drive decision-making
- Experience collaborating with technical revenue operations or go-to-market engineering teams
- Reliable attendance and computer literacy in standard productivity suites and video conferencing tools
Qualifications
- Bachelor degree in business, communications, marketing, or a related discipline
- Background working within healthcare technology, revenue cycle management, or complex business-to-business sectors
- Familiarity with HubSpot and Salesforce
Core Skills
Frequently Asked Questions
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Is this position remote?
Yes, the posting indicates that the role is remote and allows for a remote work environment.
What is the employment type?
The role is a full-time position.
Does this role include direct reports?
No, this is an individual contributor position with no direct reports at the present time.
What is the salary for this role?
The salary is not stated in the job posting.
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