Remote opportunity at
OsanoDemand Generation Manager
Osano operates as a data privacy platform assisting enterprises in complying with international regulations such as GDPR and CCPA while fostering consumer trust. The organization is…
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About This Role
Osano operates as a data privacy platform assisting enterprises in complying with international regulations such as GDPR and CCPA while fostering consumer trust. The organization is seeking a Demand Generation Manager to spearhead programs designed to build brand awareness, construct qualified pipelines, and stimulate revenue expansion. This position functions as a hands-on, individual contributor role without direct personnel management duties, suiting professionals who thrive on balancing strategy with daily tactical…
Job Description
Osano operates as a data privacy platform assisting enterprises in complying with international regulations such as GDPR and CCPA while fostering consumer trust. The organization is seeking a Demand Generation Manager to spearhead programs designed to build brand awareness, construct qualified pipelines, and stimulate revenue expansion. This position functions as a hands-on, individual contributor role without direct personnel management duties, suiting professionals who thrive on balancing strategy with daily tactical execution.
The person in this position will take charge of comprehensive campaigns from inception to measurement. Collaboration will occur regularly with sales, content, product marketing, and revenue operations groups to deliver targeted messaging through appropriate channels. Success in this role involves analyzing performance metrics, experimenting with new methodologies, and continuously enhancing demand conversion. The company provides a fully remote work environment across the United States, along with supportive leadership and career growth pathways.
Responsibilities
- Design and implement integrated demand generation initiatives from start to finish to support revenue objectives.
- Manage multi-channel programs spanning email, paid media, content syndication, sponsorships, webinars, live events, organic channels, and account-based marketing.
- Direct the internal paid media strategy across platforms such as Google and Bing search, LinkedIn, YouTube, Reddit, and ChatGPT.
- Partner with sales personnel to align campaigns with target accounts, pipeline priorities, and go-to-market needs.
- Work alongside product marketing and content teams to create messaging, offers, and assets tailored for various buyer journey stages.
- Collaborate with revenue operations to verify accurate setup of campaigns, lead flows, attribution, and reporting inside CRM and marketing systems.
- Evaluate funnel metrics including lead creation, conversion rates, pipeline generation, and revenue to spot enhancement opportunities.
- Build audience segments driven by industry, persona, account traits, intent signals, and buyer actions.
- Test and refine messaging, creative assets, distribution channels, and conversion paths to boost campaign efficacy.
- Handle campaign budgets and allocate spending according to performance data and business needs.
- Monitor demand generation trends and tools to introduce novel ideas and experimental approaches.
Requirements
- Possess at least five years of professional background in demand generation, growth marketing, integrated marketing, or related B2B marketing functions, preferably within the SaaS or technology sector.
- Demonstrate hands-on history building and launching integrated campaigns that directly impact pipeline and revenue growth.
- Show direct, un-outsourced experience executing paid search and LinkedIn campaigns with efficient spend scaling.
- Maintain strong analytical abilities to interpret funnel data and convert insights into operational actions.
- Bring familiarity with marketing automation and CRM tools like HubSpot and Salesforce.
- Demonstrate project management skills capable of overseeing multiple concurrent campaigns, deadlines, and stakeholders.
Core Skills
Benefits
- Competitive compensation paired with an ownership stake in company success
- Unlimited paid time off with a mandatory minimum of two weeks taken annually
- Paid parental leave for all new parents
- Employer-sponsored medical, dental, and vision insurance covering 100 percent of base premiums and 50 percent for dependents via Aetna
- MacBook laptop provided along with a six-hundred-dollar home workspace stipend
- Annual company trips
- Mental health support featuring free access to mindfulness and talk therapy platforms
- Opportunity to earn a Certified Information Privacy credential
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, Osano operates as a fully and permanently remote company, allowing employees to work from anywhere in the United States.
What level of experience is required for this role?
Candidates must have five or more years of experience in demand generation, growth marketing, integrated marketing, or a related B2B marketing field within the SaaS or technology industry.
What is the salary for the Demand Generation Manager position?
The source posting does not specify a salary for this role.
Does this role involve managing direct reports?
No, this is a hands-on individual contributor role without direct people-management responsibilities.
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