Remote opportunity at
InstacartDirector, Ads Product Marketing
Instacart is an enterprise operating a digital grocery platform that connects consumers with retail stores and household goods while offering earnings opportunities for personal shoppers. The…
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About This Role
Instacart is an enterprise operating a digital grocery platform that connects consumers with retail stores and household goods while offering earnings opportunities for personal shoppers. The company maintains a flexible remote work policy known as Flex First, allowing staff members to choose their primary workspace from home, an office, or other locations. As the Director of Ads Product Marketing, the incumbent will establish a dedicated product marketing center of excellence…
Job Description
Instacart is an enterprise operating a digital grocery platform that connects consumers with retail stores and household goods while offering earnings opportunities for personal shoppers. The company maintains a flexible remote work policy known as Flex First, allowing staff members to choose their primary workspace from home, an office, or other locations.
As the Director of Ads Product Marketing, the incumbent will establish a dedicated product marketing center of excellence for the commercial advertising business. This leadership role involves guiding a team of product marketers, developing go-to-market strategies, and establishing unified messaging for the advertising ecosystem. Over the first year, the professional in this position will shape priority product features by integrating quantitative and qualitative market insights, direct high-visibility launches, and educate both the sales force and advertisers on data and measurement capabilities.
This position suits a marketing leader with extensive experience in digital advertising technologies who can connect product development with commercial execution. The successful candidate will collaborate closely with product teams, sales enablement, and growth marketing to drive product adoption, build sales pipelines, and solidify market leadership.
Responsibilities
- Lead a team of advertising-focused product marketers to execute cohesive go-to-market strategies and launch plans
- Establish a consistent narrative, messaging, and outbound marketing strategy across all touchpoints
- Incorporate customer voice and market insights into priority ads features and new product opportunities
- Execute high-visibility marketing programs measured against specific business goals to build sales pipelines
- Partner with sales enablement and growth marketing to educate the sales team and advertiser base on data and measurement products
Requirements
- Minimum of 12 years of experience in product marketing or related product and marketing roles
- At least 6 years of experience specifically within the digital advertising and technology industry
- Background in both inbound and outbound product marketing efforts
- Prior team management experience spanning multiple product lines
- Proven history of developing and executing successful go-to-market strategies
- Experience defining product marketing objectives, key results, and key performance indicators
- Demonstrated executive presence with strong written and verbal communication skills
Qualifications
- Bachelor's degree in marketing, business, or a related field
- Experience with Retail Media Networks, Consumer Packaged Goods, or retailers
- Familiarity with utilizing artificial intelligence to improve workflow and process efficiencies
- Demonstrated passion for media, measurement, and the advertising industry
Core Skills
Benefits
- New hire equity grant
- Annual equity refresh grants
- Market-competitive compensation and benefits based on location
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
Yes, this position is remote and operates under Instacart's Flex First work policy, allowing employees to choose their workspace.
What experience is required for this position?
Candidates must have at least 12 years of experience in product marketing or related areas, with a minimum of 6 years specifically in the digital advertising and tech industry, alongside team management experience.
What is the salary range for this role?
Base pay ranges vary by location. For example, the range is $242,000 to $255,500 USD in CA, NY, CT, and NJ; $232,000 to $245,000 USD in WA; $222,000 to $234,500 USD in specified other states; and $202,000 to $213,000 USD for all other states.
What benefits are included?
The position includes market-competitive compensation, a new hire equity grant, and annual equity refresh grants.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
