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FreshworksDirector - Demand Generation
Freshworks is searching for a seasoned leader in demand generation to build out and refresh its demand engine across all products. The position is hands-on: the…
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About This Role
Freshworks is searching for a seasoned leader in demand generation to build out and refresh its demand engine across all products. The position is hands-on: the person runs day-to-day demand activity across channels and helps set strategy and priorities alongside revenue marketing leaders. The employer wants someone willing to challenge conventional marketing approaches and to use automation and AI to improve how demand is created, screened, nurtured and converted. Channel…
Job Description
Freshworks is searching for a seasoned leader in demand generation to build out and refresh its demand engine across all products. The position is hands-on: the person runs day-to-day demand activity across channels and helps set strategy and priorities alongside revenue marketing leaders. The employer wants someone willing to challenge conventional marketing approaches and to use automation and AI to improve how demand is created, screened, nurtured and converted.
Channel work covers paid search, organic and AI-search visibility, syndicated content, webinars, chat-based marketing, lifecycle messaging and newer formats. Budget ownership is substantial, with money moved between channels based on the pipeline and return each one produces. The director would also build an experimentation habit, adjust lead scoring and routing with Sales and RevOps, and decide which marketing technology tools to adopt.
Leading a demand team is part of the job, alongside close work with Sales, RevOps, Product Marketing and Analytics. Success is judged by predictable qualified pipeline and efficient spending rather than by activity counts. The posted base salary is $200,000 to $245,000 per year, and bonus or equity may apply.
Responsibilities
- Own the scaled demand roadmap across products, balancing pipeline targets, audience focus, channel results and budget.
- Run always-on programs across paid search, content, webinars, lifecycle and emerging channels.
- Introduce AI and autonomous workflows for targeting, campaign orchestration, qualification, personalization and reporting.
- Monitor qualified volume, SAOs, conversion, pipeline velocity, acquisition cost, cost per lead and channel efficiency.
- Move budget toward channels with proven incremental return and cut weak programs.
- Work with Sales and RevOps on scoring, routing, response-time targets and handoffs.
- Design tests with clear hypotheses and measurement.
- Grow the demand team and assess the marketing technology stack.
Requirements
- Ten or more years in B2B demand generation, growth or performance marketing, ideally at enterprise software companies.
- Major experience running large programs and hitting pipeline goals.
- Track record managing budgets in the millions with ROI-driven allocation.
- Clear grasp of demand economics such as cost per lead, acquisition cost, conversion, pipeline coverage and velocity.
- Hands-on work with Marketo, HubSpot or Pardot, plus Salesforce.
- Familiarity with intent tools like 6sense or Demandbase, and with chat tools like Qualified or Drift.
- Experience developing AI-supported marketing workflows.
- Experience managing and growing demand teams.
Qualifications
- Background at a sales-driven enterprise software company that runs several products.
- Experience with both enterprise and mid-market or SMB buying motions.
- Experience with ITSM, support, CRM or related enterprise software.
- Informed views on AI search, GEO and changing buyer research.
Core Skills
Benefits
- Bonus and equity may be available.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The posting does not specify a city or office location. It is listed as an on-site role.
What is the base salary?
The posting gives a range of $200,000 to $245,000 per year. It notes that location, experience, skills and level all affect pay.
How much experience is required?
The posting asks for ten or more years in B2B demand generation, growth or performance marketing, including significant experience running scaled programs.
Which systems should candidates know?
Practical experience with one marketing automation tool (Marketo, HubSpot or Pardot) and with Salesforce is needed.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.