Opportunity at
FreshworksDirector, Integrated Marketing
This director post sits at the junction of brand and demand marketing at Freshworks. The person turns the company's brand positioning into full-funnel campaigns that reach…
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About This Role
This director post sits at the junction of brand and demand marketing at Freshworks. The person turns the company's brand positioning into full-funnel campaigns that reach several products, regions and buyer groups. The core job is keeping one storyline intact across each campaign, market vertical and medium, so the message does not drift once it is put into practice. Much of the work is operational: designing a campaign engine that…
Job Description
This director post sits at the junction of brand and demand marketing at Freshworks. The person turns the company's brand positioning into full-funnel campaigns that reach several products, regions and buyer groups. The core job is keeping one storyline intact across each campaign, market vertical and medium, so the message does not drift once it is put into practice.
Much of the work is operational: designing a campaign engine that drives pipeline, planning and briefing work across creative, field, demand generation and regional units, and working with content, field, brand and product marketing colleagues. The director also sets how campaign results are judged against pipeline and awareness targets, oversees creative and agency vendors, and presents coordinated brand execution in strategy meetings led by the CMO.
Candidates should have at least ten years of B2B marketing leadership, covering both brand strategy and integrated or demand-oriented campaigns. Useful experience includes harmonizing messaging across several products or after a merger, building vertical or persona campaign versions that still reflect one core message, and promoting offerings to enterprise IT, HR and employee experience, or service-operations buyers. Comfort with unclear strategy and a hands-on approach are expected. The role is on-site, and the posted base range is $205,000 to $265,000, with bonus or equity possibly available.
Responsibilities
- Turn brand direction into full-funnel programs spanning regions, product lines and audience segments.
- Work with product marketing so the campaign structure stays consistent for buyers at different stages.
- Develop vertical and persona versions of campaigns, each anchored to a shared strategic foundation.
- Keep campaign copy aligned with the team producing content, search optimization and in-depth thought pieces.
- Coordinate planning, briefs and delivery across creative, field, demand generation and regional groups.
- Set campaign KPIs and tie results to pipeline and brand recognition.
- Oversee creative vendors and agencies for rebrands and production work.
- Present the coordinated brand plan at CMO-level reviews.
Requirements
- Ten-plus years leading B2B marketing, spanning brand work and integrated or demand programs.
- Proof of aligning one narrative across several products or a combined portfolio after an acquisition or merger.
- Experience creating segment-specific campaign versions while keeping a single brand thread.
- Working proficiency with automation and campaign platforms such as HubSpot, Marketo or Salesforce, or similar tools.
- Past work managing or closely partnering with outside creative and brand agencies.
Qualifications
- Marketing experience in enterprise IT, HR or employee experience, or service-operations markets.
- Familiarity with rivals such as ServiceNow and Zendesk, or other enterprise SaaS players.
- Ability to work productively while the strategy is still being settled in market.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
The posting does not name a city. The listing is marked as on-site.
How much experience is required?
The posting asks for at least ten years of B2B marketing leadership, covering brand work and integrated or demand campaigns.
What is the base salary?
The annual base salary range is $205,000 to $265,000, and the posting notes that bonus or equity may be available.
Is the role full-time?
Yes, the listing is for a full-time position.
How do I apply?
The posting does not describe an application process.
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