Remote opportunity at
WpromoteDirector, Programmatic B2B
Wpromote is hiring a Director, Programmatic B2B to oversee daily operations and lead the programmatic buying division for multiple business-to-business clients. Initially functioning as an individual…
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About This Role
Wpromote is hiring a Director, Programmatic B2B to oversee daily operations and lead the programmatic buying division for multiple business-to-business clients. Initially functioning as an individual contributor, this position involves designing the vision, structure, and operational standards for a growing B2B programmatic group, with future opportunities to scale and manage a team. The successful candidate will establish best practices tailored to enterprise audience segmentation, multi-stakeholder decision pathways, and complex purchasing…
Job Description
Wpromote is hiring a Director, Programmatic B2B to oversee daily operations and lead the programmatic buying division for multiple business-to-business clients. Initially functioning as an individual contributor, this position involves designing the vision, structure, and operational standards for a growing B2B programmatic group, with future opportunities to scale and manage a team. The successful candidate will establish best practices tailored to enterprise audience segmentation, multi-stakeholder decision pathways, and complex purchasing cycles. Responsibilities also include driving new business acquisition through pitches and thought leadership, onboarding new advertisers, and improving performance for struggling accounts. Additionally, the role entails providing internal and external education regarding advertising technology tools and capabilities, managing client and agency relationships, and ensuring campaigns execute successfully.
This is a full-time, remote-first role offering a salary range of $119,000 to $135,000 per year, accompanied by an annual performance bonus and a comprehensive benefits package. Candidates may perform this job from most US states, though immigration sponsorship is unavailable. Wpromote maintains office hubs in New York and Los Angeles for optional in-person collaboration and development activities.
Responsibilities
- Develop B2B programmatic strategies that connect audience targeting and media delivery to enterprise objectives like account penetration and sales velocity
- Collaborate with strategy and analytics teams to link programmatic results with pipeline metrics and customer relationship management data
- Supervise campaign creation and adjustments across native, display, video, and account-based marketing efforts
- Direct a team of at least two personnel, focusing on professional growth, task prioritization, and operational quality
- Set up scalable standards for firmographic targeting, audience segmentation, and multi-touch attribution
- Maintain ownership of partnerships with data and technology vendors such as 6sense, Bombora, LiveRamp, LinkedIn, and Demandbase
- Support business development initiatives by creating presentations, pricing structures, and case studies
- Coordinate with search, content, and paid social teams to build cohesive demand generation campaigns
- Offer expertise regarding emerging privacy rules, advertising technology trends, and audience strategies
- Manage client budgets, forecasting, pacing, and quarterly business reviews to maintain financial discipline
- Act as an escalation point to resolve strategy, performance, or relationship challenges
- Represent the agency externally at industry conferences and with technology partners
Requirements
- At least six years of hands-on experience running programmatic campaigns within an agency, demand-side platform, or platform setting, with a focus on enterprise or B2B clients
- Thorough understanding of enterprise purchasing journeys, funnel-stage optimization, account-based marketing, and lead scoring
- Advanced proficiency using demand-side platforms including DV360, The Trade Desk, and StackAdapt, alongside data management platforms and CRM integrations
- Demonstrated ability connecting programmatic data to revenue and pipeline milestones
- Analytical proficiency with marketing automation and attribution platforms such as Salesforce, HubSpot, and GA4
- Executive-level communication skills to translate technical programmatic data into business strategies
- Capacity to work across disciplines including creative, analytics, media, and strategy
- Interest in tracking evolving data privacy rules, audience intelligence, and B2B ad tech trends
Core Skills
Benefits
- Remote-first work culture
- Unlimited paid time off
- Extended winter holiday break
- Flexible schedules
- Work from anywhere options
- 100 percent paid parental leave
- 401(k) matching
- Medical, dental, vision, life, and pet insurance
- Sponsored life insurance
- Short-term disability insurance and additional voluntary coverage
- Annual Class Pass credits
- Annual performance bonus
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role operates on a remote-first basis and can be performed from most US states, though certain exclusions apply. Wpromote also has office hubs in New York and Los Angeles for optional in-person collaboration.
What is the salary range for this role?
The anticipated annual salary spans from $119,000 to $135,000, determined by factors such as experience, skills, and geographic location. The total compensation also includes an annual performance bonus and benefits.
Does this role include team management responsibilities?
Yes. The position starts as an individual contributor with the opportunity to build and scale a team over time, typically managing two or more people with a focus on professional development and operational excellence.
Does Wpromote provide visa sponsorship for this position?
No, this position is not eligible for immigration sponsorship.
Sample Interview Questions
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