Remote opportunity at
WpromoteDirector, Programmatic B2B
Wpromote seeks a full-time remote Director of Programmatic to manage the day-to-day work of its B2B programmatic buying unit, which serves several clients. The position starts…
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About This Role
Wpromote seeks a full-time remote Director of Programmatic to manage the day-to-day work of its B2B programmatic buying unit, which serves several clients. The position starts as a solo contributor role, with the expectation that the director will grow a team as client demand expands. The director sets the vision, structure and operating standards for the B2B programmatic group, taking into account long B2B purchase cycles, enterprise audience segmentation and…
Job Description
Wpromote seeks a full-time remote Director of Programmatic to manage the day-to-day work of its B2B programmatic buying unit, which serves several clients. The position starts as a solo contributor role, with the expectation that the director will grow a team as client demand expands.
The director sets the vision, structure and operating standards for the B2B programmatic group, taking into account long B2B purchase cycles, enterprise audience segmentation and decisions that involve several stakeholders. The position holds client relationships and campaign delivery, plays a central part in onboarding new advertisers, and works to turn around troubled accounts. The director is also the team's go-to authority and escalation point for implementation, optimization, inventory and audience strategy, and educates staff and clients on programmatic capabilities and ad technology.
Further duties include shaping B2B programmatic strategy so that audience, message and media line up with client goals like lead quality and sales velocity, linking programmatic results to CRM and pipeline data, and managing campaigns across display, video, native and account-based channels. The director maintains ties with data and technology vendors, supports new business through proposals, pricing and case studies, works alongside paid social, search and content groups, handles budgeting and forecasts, and represents the agency externally at B2B industry gatherings.
The ideal candidate has six or more years of hands-on programmatic campaign management, preferably for B2B or enterprise brands. Advanced experience with demand-side platforms such as The Trade Desk, DV360 and StackAdapt, data platforms, CRM integrations, and analytics tools such as GA4, Salesforce and HubSpot is expected, along with the ability to explain technical detail to executives.
The expected salary is $119,000 to $135,000 a year, plus an annual target bonus tied to company, department and personal results. Benefits include medical, dental, vision, life and pet insurance, a 401(k) match, unlimited PTO, paid parental leave, and flexible schedules. Immigration sponsorship is unavailable for this job.
Responsibilities
- Oversee the daily running of the programmatic buying division serving B2B accounts
- Lead B2B programmatic strategy tied to lead quality and sales velocity
- Direct campaign setup and tuning on display, video, native and ABM programmatic work
- Lead and develop a team of at least two people, prioritizing workloads
- Hold client relationships and act as escalation point for performance and strategy issues
- Manage budgets, pacing, forecasts and quarterly business reviews
Requirements
- Six or more years running programmatic campaigns, ideally for B2B or enterprise clients
- Solid grasp of B2B buying journeys, ABM, lead scoring and funnel optimization
- Advanced command of demand-side and data management platforms
- Ability to connect programmatic metrics to MQL, SQL, opportunity and revenue
- Executive-level communication that turns technical detail into business insight
Qualifications
- CRM integration experience for audience activation
- Analytics fluency in GA4, Salesforce, HubSpot and attribution tools
- Experience working across creative, media, strategy and analytics teams
- Relationships with B2B data and technology providers such as Bombora, 6sense, LiveRamp or Demandbase
Core Skills
Benefits
- Annual target bonus, subject to eligibility
- Unlimited PTO and flexible scheduling in a remote-first culture
- Paid parental leave
- 401(k) matching
- Medical, dental, vision, life and pet insurance, sponsored life insurance and short-term disability
- Annual class pass credits
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this Director, Programmatic role remote?
Yes. The posting lists the role as remote and notes that remote work is allowed in most US states.
Does the role involve managing people?
It begins as an individual contributor role, with the expectation that the director will grow a team over time.
What is the anticipated salary?
The posting gives an anticipated annual salary of $119,000 to $135,000, plus an annual target bonus.
What experience is required?
At least six years running programmatic campaigns, with B2B or enterprise work preferred.
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