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FreshworksLead - Business Analyst (Marketing Analytics)
Freshworks is recruiting a senior analyst for its Marketing Analytics group in this full-time role. The person converts marketing and sales data into guidance on spending…
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About This Role
Freshworks is recruiting a senior analyst for its Marketing Analytics group in this full-time role. The person converts marketing and sales data into guidance on spending and on how well the funnel converts, and works with the demand team, product marketing, the sales organization, finance and RevOps. A typical assignment involves preparing reporting for marketing leadership, from executive dashboards to recurring business reviews, and examining results by geography, customer segment,…
Job Description
Freshworks is recruiting a senior analyst for its Marketing Analytics group in this full-time role. The person converts marketing and sales data into guidance on spending and on how well the funnel converts, and works with the demand team, product marketing, the sales organization, finance and RevOps.
A typical assignment involves preparing reporting for marketing leadership, from executive dashboards to recurring business reviews, and examining results by geography, customer segment, buyer persona, business unit and channel. The analyst then turns those findings into concrete recommendations that make campaigns more efficient.
Planning support is also part of the work. That includes building forecasts and return models, contributing to annual and quarterly budgeting, and keeping metric definitions consistent across Salesforce, marketing automation and BI dashboards. The posting suits someone with B2B software marketing experience who can explain results clearly to senior stakeholders.
Responsibilities
- Oversee performance reporting for the whole marketing funnel, from lead creation through pipeline, bookings and revenue.
- Produce executive dashboards and recurring performance packs for marketing leadership.
- Examine results across regions, segments, personas, business units and channels, then recommend actions.
- Monitor stage-to-stage funnel conversion and locate bottlenecks between marketing and sales.
- Contribute to annual operating plans and bottom-up budgeting with Finance and marketing leaders.
- Build pipeline and bookings forecasts and ROI models that test additional investment.
- Maintain metric definitions and reporting logic, and fix data inconsistencies with the teams that own them.
- Brief senior stakeholders and support initiatives such as ideal customer profile work and account-based marketing.
Requirements
- Between five and eight years in marketing analytics, business analysis, revenue operations or a comparable analytical role.
- Background in B2B software, enterprise technology or a fast-growing technology firm.
- Working knowledge of B2B funnel stages, demand creation, pipeline and revenue measures.
- Advanced SQL and comfort working with very large datasets.
- Excel or Google Sheets fluency, including building detailed analytical models.
- Hands-on use of reporting platforms like Tableau, Power BI or Looker.
- Able to work independently and persuade cross-functional peers.
Qualifications
- Experience with Salesforce and marketing automation systems, including Marketo.
- Working grasp of attribution modelling, lead qualification scoring, ABM practice and lifecycle analysis.
- Python or another programming language used for analysis.
- Budgeting, planning and ROI analysis for marketing spend.
- Experience serving global go-to-market teams spread across regions.
- Practice in data governance, metric dictionaries and standardized reporting.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
The posting does not specify a city or office location. It is listed as an on-site role.
How much experience is needed?
The posting calls for between five and eight years in marketing, business or revenue analytics or a similar analytical function.
Which technical skills matter most?
Advanced SQL, Excel or Google Sheets modelling and BI platforms like Tableau, Power BI or Looker are required. Python is listed as a preference.
Is a salary listed?
The posting does not state a salary or pay range.
Sample Interview Questions
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