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GitLabLead, Community Growth Marketing Manager
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. Over fifty million registered…
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About This Role
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. Over fifty million registered users and more than fifty percent of the Fortune 100 rely on GitLab to deliver secure software more rapidly. The company expects all team members to utilize artificial intelligence as a core productivity tool within their daily work routines. GitLab seeks a Lead, Community…
Job Description
GitLab operates an intelligent orchestration platform for DevSecOps, helping organizations boost developer productivity, enhance operational efficiency, and lower security and compliance risks. Over fifty million registered users and more than fifty percent of the Fortune 100 rely on GitLab to deliver secure software more rapidly. The company expects all team members to utilize artificial intelligence as a core productivity tool within their daily work routines.
GitLab seeks a Lead, Community Growth Marketing Manager to oversee community strategy, member experiences, and integrated marketing efforts across the community portfolio, which includes the Software Engineering Leadership Forum (SELF). This position shapes community growth by building experiences that encourage sustained involvement, meaningful connections, and long-term participation. The professional in this role will develop growth strategies, direct event programming, design comprehensive member journeys, and coordinate yearly marketing calendars with wider corporate campaigns. Additionally, the individual will integrate artificial intelligence into marketing workflows, partner with Sales and Customer Success to engage priority accounts, and collaborate closely with cross-functional and external partners.
This full-time position carries a base salary range of USD 139,200 to 235,200 per year for United States residents, with actual compensation determined by factors such as qualifications, experience, and geographic location. GitLab provides various benefits including flexible paid time off, equity compensation, a growth and development fund, parental leave, and team member resource groups. The organization is an equal opportunity employer committed to merit-based employment practices.
Responsibilities
- Formulate strategies and growth plans for SELF to attract relevant audiences and boost engagement
- Manage audience experiences and programming for SELF chapters and events
- Design comprehensive member journeys incorporating automated workflows and cross-functional collaboration
- Establish annual marketing and programming calendars aligned with broader company campaigns
- Experiment with artificial intelligence to optimize workflows, analyze feedback, and personalize content
- Coordinate with Sales and Customer Success teams to involve key accounts and customer champions in programs
- Collaborate with internal executives and external partners to foster growth
- Monitor, assess, and iterate upon membership growth, event participation, retention, and advocacy metrics
Requirements
- Experience scaling or building communities, peer networks, or membership programs
- Demonstrated ability to translate strategy into growth plans and coordinated member journeys
- Experience partnering with sales teams to engage priority accounts and customer champions
- Background in planning and delivering both virtual and in-person community events
- Familiarity with marketing automation, lifecycle marketing, CRM platforms, and campaign measurement
Core Skills
Benefits
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation and Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for this position?
The base salary range for United States residents is USD 139,200 to 235,200 per year, determined by factors such as location, experience, and skills.
What employment type is this role?
This is a full-time position.
Are remote work arrangements available?
The posting notes that all of GitLab's roles are remote, though certain positions may carry specific location-based eligibility requirements.
What benefits are offered to employees?
Benefits include flexible paid time off, equity compensation, an employee stock purchase plan, parental leave, a growth and development fund, and team member resource groups.
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