Remote opportunity at
BSILead Generation Specialest
BSI is seeking a Lead Generation & ABM Specialist to join its Assurance division on a remote basis in Mexico. Operating as a business improvement and…
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About This Role
BSI is seeking a Lead Generation & ABM Specialist to join its Assurance division on a remote basis in Mexico. Operating as a business improvement and standards organization, BSI partners with over 77,500 clients globally to foster organizational and societal progress. In this role, the professional will spearhead demand generation and account-based marketing initiatives across the United States and Canada. The successful candidate will own regional demand strategy, multi-channel execution,…
Job Description
BSI is seeking a Lead Generation & ABM Specialist to join its Assurance division on a remote basis in Mexico. Operating as a business improvement and standards organization, BSI partners with over 77,500 clients globally to foster organizational and societal progress. In this role, the professional will spearhead demand generation and account-based marketing initiatives across the United States and Canada.
The successful candidate will own regional demand strategy, multi-channel execution, and ABM leadership across multiple business areas including Training, System Certification, Internal Supplier Audits, and Digital Trust. This position involves close collaboration with Sales Directors and the Global Digital Hub to turn intent data and metrics into revenue-aligned programs. Duties include building North American plans, launching campaigns across email, paid social, search, webinars, and events, designing 1:1 and 1:many ABM motions, and maintaining attribution hygiene. Success in the role is measured through pipeline contribution, lead conversion, campaign ROI, and operational precision.
Responsibilities
- Build North American demand strategies aligned with marketing qualified lead, sales qualified lead, and opportunity targets
- Launch multi-channel campaigns across email, paid social, search, webinars, events, content syndication, and nurtures
- Design 1:1, 1:few, and 1:many account-based marketing motions by vertical and persona
- Co-create target account lists and joint account plans alongside Sales Directors
- Operationalize intent and ABM platforms such as Bombora, Demandbase, 6sense, and RollWorks
- Ensure proper segmentation, routing, lead-source tracking, and dashboard visibility
- Conduct structured A/B testing on offers, sequences, and channels to optimize performance
- Coordinate with field marketing, content, and operations teams to launch campaigns on schedule via Workfront
Requirements
- Possoor a Bachelor's degree in Marketing, Communications, Business, or a related field
- Bring at least 6 years of professional experience in B2B demand generation, digital marketing, or account-based marketing
- Demonstrate experience building multi-channel programs spanning email, paid social, paid media, web, and webinars or events
- Show familiarity with matrixed or global corporate environments and B2B buyer journeys
- Have hands-on familiarity with Salesforce, Pardot or Marketo, Workfront, and ABM platforms
- Maintain a strong command of English, both verbal and written, alongside Spanish and Portuguese proficiency
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this position located?
This role is remote based in Mexico.
What division of BSI is hiring for this position?
The Assurance division of BSI is hiring for this role.
What language proficiencies are required?
A strong command of English (verbal and written) is required, along with Spanish and Portuguese.
What is the salary for this position?
The job posting does not specify a salary.
Sample Interview Questions
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