Hybrid opportunity at
MableManager, Performance & Digital Experience
Mable and its associated entities under the Attain Healthtech Group operate to generate positive change within the care and support sector. This position is embedded within…
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About This Role
Mable and its associated entities under the Attain Healthtech Group operate to generate positive change within the care and support sector. This position is embedded within the HomeMade team, which functions as an approved aged care provider dedicated to assisting older individuals in self-managing service providers through the support of clinical and customer service teams. The technology platform aids users in maintaining choice and control by helping them formulate distinct…
Job Description
Mable and its associated entities under the Attain Healthtech Group operate to generate positive change within the care and support sector. This position is embedded within the HomeMade team, which functions as an approved aged care provider dedicated to assisting older individuals in self-managing service providers through the support of clinical and customer service teams. The technology platform aids users in maintaining choice and control by helping them formulate distinct support plans that fit their specific requirements and maximize available funds.
HomeMade is seeking a Manager, Performance & Digital Experience to guide digital acquisition, search strategy, conversion rate optimization, and website experiences. Reporting directly to the Head of Marketing, this strategic leadership function combines analytical problem-solving, commercial acumen, and digital expertise. The person chosen will oversee a compact team alongside agency partners to enhance marketing efficiency, bolster conversion rates, and encourage sustainable customer acquisition. Responsibilities include defining performance marketing strategies, directing media budgets, steering SEO initiatives, and managing website roadmaps. This position is based out of Sydney or Brisbane under a hybrid working structure.
Responsibilities
- Lead performance marketing and search strategies across paid search, paid social, display, SEO, and emerging Generative Engine Optimisation and Answer Engine Optimisation channels
- Own media planning, budget allocation, channel priorities, and performance targets aligned with business objectives
- Oversee campaign performance across digital platforms to improve efficiency and reach targeted audiences
- Manage the SEO agency relationship to improve search visibility, traffic quality, and acquisition
- Partner with Brand and Content teams to enhance creative elements, messaging, and search opportunities
- Direct the conversion rate optimisation and website optimisation roadmap to improve usability and customer understanding
- Collaborate with Product, Technology, and Marketing Automation departments to upgrade website infrastructure and digital capabilities
- Track and report on digital acquisition metrics including qualified leads, cost per lead, customer acquisition cost, and conversion rates
- Manage and develop the Performance & Digital Experience team while fostering a test-and-learn culture
- Coordinate with agency partners and cross-functional stakeholders to ensure deliverables align with expectations
Requirements
- At least seven years of professional experience across performance marketing, digital acquisition, search, or digital experience
- Demonstrated background in establishing performance marketing strategies, managing large media budgets, and achieving commercial outcomes
- Proficiency in paid search, paid social, and SEO with the ability to tie channel performance to business goals
- Familiarity with emerging Generative Engine Optimisation and Answer Engine Optimisation approaches alongside AI-led search
- Experience owning conversion rate optimisation initiatives via structured experimentation, landing page adjustments, and journey analysis
- Experience managing or heavily influencing a website as a main acquisition and conversion channel
- Strong commercial and analytical skills concerning qualified leads, cost per lead, customer acquisition cost, and conversion rates
- Practical familiarity with digital analytics, tracking, and reporting tools such as Google Ads, Meta Ads Manager, and Google Analytics 4
- Experience utilizing search analysis tools including Google Search Console, SEMrush, Ahrefs, Screaming Frog, or Similarweb
- Experience utilizing A/B testing platforms such as Optimizely, VWO, AB Tasty, or Convert
Qualifications
- Background working in aged care, healthcare, financial services, insurance, or other regulated and high-consideration sectors
- Experience designing digital experiences for customers navigating complex service choices
Core Skills
Benefits
- Participation in a learning environment with industry experts and experienced leaders
- Fourteen weeks of paid parental leave for primary carers and six weeks for secondary carers plus superannuation
- Hybrid workplace model balancing office time and remote work
- One extra paid leave day per quarter as flexi leave days
- Floating public holiday to recognize a significant day with family and friends
- Reward and Recognition program celebrating wins and performance
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the Manager, Performance & Digital Experience role located?
This role can be based in either Sydney or Brisbane.
What is the working arrangement for this position?
The position features a hybrid working arrangement that balances team collaboration with the flexibility of working from home.
How many years of experience are required for this role?
Candidates must have 7+ years of experience across performance marketing, digital acquisition, search, or digital experience.
What tools and platforms are essential to use in this position?
Essential platforms include Google Ads, Meta Ads Manager, and Google Analytics 4.
What is the salary for this position?
The posting does not specify a salary.
Sample Interview Questions
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