Remote opportunity at
WRS HealthMarketing Operations Manager
WRS Health, which physicians own, provides a cloud-based electronic health records and practice management system to medical offices spanning more than 25 specialties. Its services include…
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About This Role
WRS Health, which physicians own, provides a cloud-based electronic health records and practice management system to medical offices spanning more than 25 specialties. Its services include electronic health records, practice management tools, marketing support, patient coordination and billing. This is a full-time, remote Marketing Operations Manager role for a leader who will design and run strategic marketing plans meant to grow brand awareness, win customers and raise revenue. The central…
Job Description
WRS Health, which physicians own, provides a cloud-based electronic health records and practice management system to medical offices spanning more than 25 specialties. Its services include electronic health records, practice management tools, marketing support, patient coordination and billing.
This is a full-time, remote Marketing Operations Manager role for a leader who will design and run strategic marketing plans meant to grow brand awareness, win customers and raise revenue. The central job is building repeatable, measurable marketing systems in HubSpot, with AI-based automation and data science informing decisions.
Much of the work involves HubSpot administration, marketing automation, analytics, A/B testing, and refining forms, email and website experiences. The person also runs marketing operations projects from start to finish and writes down processes so other teams can reuse them. The role suits a B2B SaaS professional who enjoys structured projects, process documentation and performance analysis.
Applicants should have at least five years in marketing, marketing operations or project management, ideally in B2B SaaS. Hours follow US business time, either 9am to 5pm EST or 8:30am to 4:30pm EST. The posting does not list a salary.
Responsibilities
- Create and carry out a marketing strategy that matches corporate goals, the markets it targets and health IT trends.
- Partner with executives to set marketing goals, KPIs and budgets.
- Build AI-enabled workflows for lead scoring, content creation, audience grouping, chatbots and personalized campaigns.
- Test AI products, including HubSpot's built-in AI features, and define standards for output quality, tone and HIPAA-conscious data handling.
- Use statistics, predictive models and attribution analysis to forecast pipeline and identify top segments.
- Design and interpret A/B and multivariate experiments on email, landing pages and site journeys.
- Run HubSpot's marketing, sales, service and CMS products, including automation and data upkeep.
- Produce dashboards and analysis that track KPIs, campaign results and return on investment.
- Own the email program from list segmentation through sending.
- Refine forms, templates, landing pages and site journeys to improve conversion.
- Oversee marketing operations projects, watching progress, risks and blockers against timeline and budget.
- Align processes between sales, customer service and marketing groups, then record repeatable procedures.
Requirements
- Bachelor's degree in data analytics, business management or marketing, or in an allied discipline.
- Five or more years of marketing or marketing-ops experience, project management included; a B2B SaaS background is preferred.
- Expert-level command of HubSpot's marketing and sales tools, service features and CMS, plus strong automation skill.
- Practical record of designing AI-supported marketing automations.
- Strong quantitative and statistical capability for turning data into recommendations.
- Advanced skill in managing databases and presenting data visually.
- Real grasp of customer journey design and business workflows.
- Capable of running several projects simultaneously.
- Communication that draws out the right questions and converts answers into repeatable systems.
Qualifications
- HubSpot certifications in marketing, sales, operations or adjacent fields are preferred.
- Past work teaching HubSpot as a trainer, or supporting HubSpot customers.
- Some competence in SQL, Python or R used for marketing analysis.
- Use of visualization platforms such as Looker Studio, Tableau or Power BI.
- Understanding of attribution modeling, predictive analytics or machine learning.
- Marketing to healthcare providers or health IT, with HIPAA awareness.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this job remote?
Yes. The listing is remote and categorized as full-time.
What experience does the role require?
The posting asks for a bachelor's degree and at least five years in marketing, marketing operations or project management, with B2B SaaS experience preferred, plus advanced HubSpot skill.
What are the working hours?
The posting expects availability during standard US business hours, either 9am to 5pm EST or 8:30am to 4:30pm EST.
What is the salary?
The posting does not specify a salary.
Are benefits listed?
The posting does not list specific benefits. It notes that the company is an equal opportunity employer.
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