Remote opportunity at
PavagoPerformance Marketing Manager
Pavago is hiring a Performance Marketing Manager for a full-time, fully remote position operating during U.S. time zones. In this role, the candidate will lead paid…
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About This Role
Pavago is hiring a Performance Marketing Manager for a full-time, fully remote position operating during U.S. time zones. In this role, the candidate will lead paid acquisition strategies, campaign execution, and performance optimization across a variety of digital advertising platforms for a client. The position requires managing the complete lifecycle of paid media, from initial planning to scaling and reporting. The ideal candidate is analytical, comfortable with independent work in…
Job Description
Pavago is hiring a Performance Marketing Manager for a full-time, fully remote position operating during U.S. time zones. In this role, the candidate will lead paid acquisition strategies, campaign execution, and performance optimization across a variety of digital advertising platforms for a client. The position requires managing the complete lifecycle of paid media, from initial planning to scaling and reporting. The ideal candidate is analytical, comfortable with independent work in a remote setting, and relies on data-driven decision-making to scale profitable acquisition channels and improve marketing efficiency.
Daily duties include monitoring campaign metrics, managing budgets and audience targeting, auditing tracking implementations, launching new advertisements, and partnering with sales and marketing teams. Success is measured through metrics such as click-through rates, conversion rates, cost per acquisition, and overall pipeline growth. Candidates will have the chance to impact business expansion directly and advance into leadership positions like Senior Performance Marketing Manager or Head of Paid Media.
Responsibilities
- Build and launch campaigns across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Reddit Ads, and X Ads
- Monitor campaign performance daily and execute proactive optimizations to improve key metrics
- Conduct structured A/B testing on ad creatives, headlines, audiences, bidding strategies, and landing pages
- Track performance utilizing Google Analytics 4 and Google Tag Manager while auditing pixel implementations and UTM structures
- Analyze funnel performance to identify conversion bottlenecks and improve user experience on landing pages
- Collaborate cross-functionally with marketing, sales, content, and design teams
Requirements
- At least 3 years of hands-on experience in performance marketing or paid media
- Demonstrated success in managing Google Ads, Meta Ads, and LinkedIn Ads
- Strong background in driving business-to-business lead generation and pipeline growth
- Deep understanding of pay-per-click strategy, audience targeting, retargeting, and attribution models
- Advanced technical familiarity with Google Analytics 4 and Google Tag Manager
Qualifications
- Prior experience working with HubSpot, Salesforce, or Marketo
- Familiarity with managing multiple client accounts and large advertising budgets
- Possession of Google Ads or Meta certifications
- Knowledge of Canva, Adobe Creative Suite, and conversion rate optimization tools
Core Skills
Benefits
- Fully remote work arrangement
- Long-term career growth opportunities with potential to advance into senior marketing leadership roles
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a fully remote role operating during U.S. time zones.
What is the employment type?
This is a full-time position.
What experience is required for the role?
Candidates must have at least 3 years of hands-on experience in performance marketing or paid media, with a proven track record managing Google Ads, Meta Ads, and LinkedIn Ads, as well as driving B2B lead generation.
What is the salary for this position?
The salary is not stated in the job posting.
How does the application process work?
After submitting an application, applicants receive an email invitation from Spark Hire to record a short introductory video lasting 3 to 5 minutes before moving on to a client interview.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.