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ExperianPerformance Marketing Manager
This full-time, on-site role in Mumbai owns paid user acquisition for Amplify, a consumer digital product that helps people understand credit and make informed financial decisions.…
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About This Role
This full-time, on-site role in Mumbai owns paid user acquisition for Amplify, a consumer digital product that helps people understand credit and make informed financial decisions. The manager plans paid campaigns across Google, Meta and YouTube, owns media budgets, manages agencies, and runs creative testing and measurement.
Job Description
This full-time, on-site role in Mumbai owns paid user acquisition for Amplify, a consumer digital product that helps people understand credit and make informed financial decisions. The manager plans paid campaigns across Google, Meta and YouTube, owns media budgets, manages agencies, and runs creative testing and measurement.
Responsibilities
- Develop the paid acquisition strategy and choose channels and audiences for each funnel stage.
- Manage monthly and quarterly media budgets, pacing and reallocation across campaigns.
- Oversee agencies and media partners, reviewing plans and holding them to results.
- Run creative testing, funnel optimization and measurement, and produce weekly and monthly reporting.
Requirements
- About 5-9 years of experience in performance marketing, growth marketing or digital acquisition.
- Hands-on ownership of paid media budgets across major digital advertising platforms.
- Strong grasp of acquisition funnels, media buying, conversion optimization and creative testing.
- Comfort with campaign analytics, dashboards and attribution concepts.
Qualifications
- Mobile-app acquisition experience is strongly preferred.
- Experience in consumer-tech, fintech, financial services or subscription businesses is preferred.
- A bachelor's degree is required; an MBA or postgraduate qualification is useful but not essential.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job based?
The posting lists Mumbai and describes the role as on-site.
Is this a full-time job, and is salary listed?
This is a full-time position. The posting does not specify a salary.
What experience is required?
The posting asks for about 5-9 years in performance marketing or digital acquisition, with hands-on paid media budget ownership.
Sample Interview Questions
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