Opportunity at
ElasticPrincipal Competitive Intelligence - Search - Product Marketing
This full-time principal competitive intelligence role sits in Elastic's product marketing group and focuses on the Search product line. The United States listing is marked on-site.…
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About This Role
This full-time principal competitive intelligence role sits in Elastic's product marketing group and focuses on the Search product line. The United States listing is marked on-site. The person analyzes competitors and supplies insight that helps sales and go-to-market teams position Elastic's offerings more effectively in a changing market. The first responsibility is to build a competitive intelligence program for Search. That includes examining rivals' offerings, price structures, packaging, marketing approaches…
Job Description
This full-time principal competitive intelligence role sits in Elastic's product marketing group and focuses on the Search product line. The United States listing is marked on-site. The person analyzes competitors and supplies insight that helps sales and go-to-market teams position Elastic's offerings more effectively in a changing market.
The first responsibility is to build a competitive intelligence program for Search. That includes examining rivals' offerings, price structures, packaging, marketing approaches and financial results. The role produces fact-based enablement material, such as battlecards, bulletins, training and comparison pages, that helps sales and solution engineers explain how Elastic differs from rivals.
Ongoing monitoring is part of the job. The holder tracks rival moves and responds quickly to shifts in the market. The role also helps build proof points and external articles and web pages that describe competitive advantages, and takes part in the win/loss program by joining interviews and analyzing results to advise sales and product decisions.
Collaboration reaches product marketers, product managers and sellers, and it is central to shaping positioning for new products and features. The person keeps a working knowledge of the search market, including its trends and dynamics, and may attend industry events to report on competitive shifts. The posting values a technical background, but it notes that an engineering or computer science degree is helpful rather than required.
Responsibilities
- Build and run a competitive intelligence program for the Search product line
- Analyze competitor products, pricing, packaging, marketing and financial performance
- Produce battlecards, bulletins, training and comparison content for sales and solution engineers
- Track rival moves and respond quickly to shifts in the market
- Create proof points and external articles and pages that explain product differentiation
- Take part in win/loss interviews and analyze results to advise sales and product teams
- Stay current on search market shifts, rival dynamics and SWOT assessments
- Partner with product marketers, product managers and sellers to shape positioning for new features
Requirements
- Understanding of the search market, its key players, technologies and trends
- Track record in sales engineering, technical marketing or rival analysis within search
- Strong technical and analytical skills for assessing competitor features and strategies
- Experience turning technical features into business value for different audiences
- Ability to build relationships across sales, marketing, engineering and leadership
- Excellent verbal, written and visual communication
Qualifications
- An engineering or computer science background is useful, though not a must
Core Skills
Benefits
- Eligible to take part in the company stock program alongside base pay
- RRSP contributions matched dollar for dollar up to 6% of eligible pay
- Pay set by the scope of the work rather than past salary
- Medical coverage for staff and their families in many regions
- Choice of location and working hours for many positions
- Generous annual vacation allowance
- Matching for charitable giving and service of up to $2,000 in local currency equivalent, plus up to 40 hours a year for volunteer projects
- Parental leave of at least 16 weeks
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role on-site?
Yes. The listing is marked on-site and the location is United States.
What is the salary range?
The posting gives a typical starting base salary range of 146,700 to 232,100 CAD. It states there is no variable compensation component.
Is an engineering degree required?
No. The posting says an engineering or computer science background is helpful but not required.
What is the employment type?
The role is full-time.
Sample Interview Questions
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