Opportunity at
BinanceProduct Communications Specialist
Binance is a blockchain ecosystem linked to one of the largest cryptocurrency exchanges by trading volume. The company says more than 300 million people in over…
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About This Role
Binance is a blockchain ecosystem linked to one of the largest cryptocurrency exchanges by trading volume. The company says more than 300 million people in over 100 countries rely on its products, which include trading, finance, payments, institutional services and Web3 features. The product communications specialist helps plan and execute global communications for Binance's products. That covers go-to-market activity and campaigns that support the wider product strategy and business goals.…
Job Description
Binance is a blockchain ecosystem linked to one of the largest cryptocurrency exchanges by trading volume. The company says more than 300 million people in over 100 countries rely on its products, which include trading, finance, payments, institutional services and Web3 features.
The product communications specialist helps plan and execute global communications for Binance's products. That covers go-to-market activity and campaigns that support the wider product strategy and business goals. The role aims to establish Binance and its products as category leaders through media opportunities, and it partners with product marketing so that messaging and campaign execution stay in step. The specialist also responds to public and user concerns about products, working to contain problems and resolve them quickly.
Applicants should have about five years of experience in public relations or communications. Backgrounds in crypto, fintech, conventional finance or consumer tech are strongly preferred, along with a grasp of retail financial and trading offerings. Strong writing skills are essential, particularly the ability to turn technical or complex products into clear stories for journalists and users. The role suits someone who is proactive, comfortable in a fast-moving setting and able to set priorities. The posting also refers to a work-from-home arrangement that may vary by team. No salary figure is given.
Responsibilities
- Develop and deliver global integrated communications for products
- Plan go-to-market activity and campaigns that support product strategy
- Secure media opportunities that position Binance products as category leaders
- Keep product messaging and campaign execution aligned with product marketing
- Respond to public and user concerns about products, containing and resolving them
Requirements
- About five years of experience in PR or communications
- Strong writing and storytelling skills
- Ability to make complex or technical products understandable for media and users
- Grasp of retail financial and trading offerings
- Proactive, comfortable in a fast-moving setting
- Ability to set priorities across competing work
Qualifications
- Backgrounds in crypto, fintech, conventional finance or consumer tech are strongly preferred
Core Skills
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement, which may vary by team
- Flat structure, autonomy and room for career growth
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
How much experience is required?
About five years of experience in PR or communications is requested.
Is preference given to certain industries?
Backgrounds in crypto, fintech, conventional finance or consumer tech are strongly preferred.
Is the role remote?
The posting describes a work-from-home arrangement that may vary depending on the team.
Does the posting state a salary?
No salary figure is given in the posting.
Sample Interview Questions
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