Opportunity at
WiseSalesforce & GTM Systems Specialist
The Salesforce and GTM Systems Specialist role sits within the GTM Systems team and is based in London, on-site and full time. It supports Wise Business,…
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About This Role
The Salesforce and GTM Systems Specialist role sits within the GTM Systems team and is based in London, on-site and full time. It supports Wise Business, which is setting up a high-velocity sales function to support bigger companies as they find, start using and fully rely on Wise for cross-border payments and banking. The specialist partners with the Wise Business sales organisation worldwide, as well as commercial leadership, revenue operations,…
Job Description
The Salesforce and GTM Systems Specialist role sits within the GTM Systems team and is based in London, on-site and full time. It supports Wise Business, which is setting up a high-velocity sales function to support bigger companies as they find, start using and fully rely on Wise for cross-border payments and banking. The specialist partners with the Wise Business sales organisation worldwide, as well as commercial leadership, revenue operations, sales enablement, analytics and marketing.
The role designs and builds the tooling that drives how Wise Business reaches the market. Responsibilities include building Salesforce solutions, from complex flows and custom objects to third-party integrations, and designing a sales process that covers how leads come in, are ranked, get assigned and are vetted. The specialist turns the pain points of stakeholders into prioritised work, leads cross-functional initiatives from first scoping to launch and handover, and identifies improvements, whether through Salesforce features, existing GTM tools or new vendors. The function is in a build-from-scratch phase, so the work includes building new processes from the ground up.
The posting expects deep Salesforce experience beyond administration, including data modelling and flow building, and experience across a wide GTM stack. Comfort with ambiguity, a problem-solving approach to business issues, and strong communication with non-technical stakeholders are essential. The posting notes that certifications are preferred, but hands-on experience inside a business is what counts most.
Responsibilities
- Take responsibility for the Wise Business segment of the GTM Systems group
- Create, upkeep and enhance Salesforce builds and third-party links
- Shape the process for receiving, ranking, assigning and vetting leads from scratch
- Work with sales, revenue operations, enablement, marketing and analytics to set priorities
- Own large cross-functional projects from first scoping through to launch
- Identify process improvements across Salesforce, existing GTM tools and potential new vendors
- Contribute to team planning, strategy and processes
Requirements
- Five-plus years across go-to-market systems in fast-moving, high-volume sales settings
- Eight or more years of Salesforce experience beyond administration
- Experience leading complex cross-functional builds from scoping through delivery
- Demonstrable experience in data modelling, complex flow building and integrations with internal and third-party systems
- Problem-solving mindset and comfort with technology, including AI developments
- Strong communication and stakeholder management with non-technical audiences
- Experience in a high-growth startup or scaleup during a build phase
Qualifications
- Certifications (preferred but not required)
- Hands-on experience across GTM tools such as Sales Cloud, HubSpot, Marketing Cloud (Pardot), Braze, Gong, ZoomInfo, Clay, Salesloft, Workato, Zapier, Mulesoft, Gearset and Copado
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The role is based in London and is listed as on-site and full time.
How much Salesforce experience is needed?
The posting asks for eight or more years of Salesforce experience beyond administration.
Are certifications required?
Certifications are preferred but not required, according to the posting.
Is a salary stated?
The posting does not specify a salary.
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